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- UX Copywriter – Specialist
UX Copywriter – Specialist
About this role
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📋 Description
- Own the copy inside the app: write and iterate UX microcopy for specific flows — sign-up and KYC/verification, the send-money flow, recipient management, transaction and payment status, fee and rate displays, error and empty states, and push/in-app notifications.
- Propose specific UX alterations backed by evidence — pinpointing screens where wording drives drop-off, confusion or support tickets, and shipping clearer, more confident alternatives.
- Partner with product managers and designers to write copy for new features and to define A/B test variations, then read the impact on conversion, completion and comprehension.
- Keep language plain, consistent and compliant across every screen, in a way that works for a multilingual, multicultural audience.
- Extend that voice into marketing: performance ads, landing pages, email, blog/SEO, app store listings, and campaign messaging for corridor launches, promotions and seasonal peaks (Eid, Diwali, Christmas).
- Work with Compliance so every financial promotion is clear, fair and not misleading, within FCA guidelines.
- Maintain and evolve our tone-of-voice guidelines and copy library.
🎯 Requirements
- [2–4]+ years of copywriting experience, with proven UX/product writing in a mobile-first product.
- A portfolio showing before/after UX copy changes and the impact they had — not just marketing samples.
- Exceptional written English and a sharp eye for grammar, clarity and detail.
- The ability to write plainly about money, fees and financial concepts without jargon.
- Comfort working at pace across multiple products and markets, and taking feedback well.
- An instinct for how tone shifts across cultures and audiences.
- Nice to have Experience writing regulated financial or payments copy (familiarity with FCA financial promotions rules).
- SEO copywriting experience: additional languages relevant to our corridors (e.g. Urdu, Bengali, Hindi, French, Arabic, Spanish).
- Understanding of the remittance or migrant/diaspora customer.
🏖️ Benefits
- Five (5) days working - Saturday & Sunday OFF (All [REDACTED] offices accross the globe)
- Free Food Facility (Liaison Office - Kharian, Pakistan only)
- Free official transport (Liaison Office - Kharian, Pakistan only)
- Free Hostel/Executive Accommodation (Liaison Office - Kharian, Pakistan only)
- Provident Fund ([REDACTED] all Pakistan Offices only)
- Interest-Free Loans ([REDACTED] all Pakistan Offices only)
- Advance salary facilitation ([REDACTED] all Pakistan Offices only)
- Overtime (All [REDACTED] Offices across the Globe, as per policy)
- Medical and Life Coverage ([REDACTED] all Pakistan Offices only)
- Health Insurance (Overseas Offices)
- Pension contributions (UK, Ireland, and Australia)
- EOBI & PESSI ([REDACTED] all Pakistan Offices)
- Night Shift Allowance ([REDACTED] all Pakistan Offices)
- Annual Leaves (All [REDACTED] Offices across the Globe, as per policy)
- Sick and Casual Leaves ([REDACTED] all Pakistan Offices)
- Wedding Leaves ([REDACTED] all Pakistan Offices)
- Umrah and Hajj Leaves ([REDACTED] all Pakistan Offices)
- Bereavement Leaves (All [REDACTED] Offices across the Globe, as per policy)
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