UX and Web Lead

[REDACTED] is Singapore’s leading homegrown electronics brand, with a presence across key markets in Australia, Malaysia and the Philippines. The brand’s mission is to make premium technologies accessible to the masses—disrupting established industries with innovation and value that goes beyond the product. [REDACTED] was founded in 2017 as a direct-to-consumer (D2C) display technology specialist, where it quickly grew to become the number one monitor and smart TV brand in Singapore. Best known and loved for its affordable premium offerings and award-winning customer experience, the brand has expanded its offerings to include a wide range of affordable premium home electronics and appliances.

Join us at [REDACTED] and become part of a journey where innovation meets impact, and every day offers a chance to shape the future of consumer technology. Discover a career where your ideas matter, your growth is nurtured, and together, we create a brighter tomorrow.

About the role

You will cover our UX and Web Lead while she is on maternity leave. This is a hands-on managerial role running the team that owns the [REDACTED] website, campaign execution, and app design. The team is established and the processes work. Your job is to keep quality and pace up across a busy retail calendar (store launches, IT Show 2027, etc.), make good calls quickly, and hand the team back in strong shape.

What we will provide

• Structured handover with the outgoing lead before she goes on leave
• A team with clear OKRs, an existing task tracker, and established ways of working
• Direct access to the VP Commercial for prioritisation calls

Responsibilities

• Team leadership - Run day-to-day priorities for a team spanning UX designers and frontend web developers, including offshore contractors. Manage bandwidth, unblock work, and QC output before it ships.
• Website and e-commerce UX - Own the [REDACTED] web experience end to end. Product pages, collection pages, homepage, cart and checkout UX, campaign and sale pages. Brief, review, and ship improvements with the dev team.
• CRO and A/B testing - Keep the experimentation roadmap running. Prioritise hypotheses, get tests designed, developed, and live, then read results and report monthly. The team currently ships several tests a month.
• Campaign execution - Deliver web changes, mechanics (promo codes, GWP, bundles), and assets for the promo calendar. Coordinate with e-commerce, brand, retail, and CRM so campaign pages are vetted and live ahead of launch.
• Product launches - Get new SKUs launch-ready. PDP builds, master slices, thumbnails, renders, marketplace listings, and launch assets, on time.
• Cross-functional coordination - Work daily with e-commerce, brand, retail, ops, and CS. Manage briefs in and delivery out. Flag gaps early rather than absorbing them.
• Secondary surfaces - Oversee BAU on the mobile app UX, marketplace storefronts ([REDACTED], [REDACTED], [REDACTED]), and occasional print or retail collateral (brochures, flyers, OOH). The team executes; you direct and QC.

Requirements

• 6+ years in UX or digital design with at least 2 years leading a team, ideally in e-commerce or D2C retail
• Strong [REDACTED] skills and the ability to jump into design work yourself when needed
• Proven CRO or A/B testing experience, writing hypotheses, working with developers to ship tests, reading results honestly
• Comfortable managing developers and technical work ([REDACTED] experience a strong plus)
• Calm under a packed promo calendar with hard launch dates
• Decisive. You'll have context handed to you, but you'll need to make calls without waiting
• Experience with mobile app UX, [REDACTED] or similar testing tools is a plus
• Exposure to AI tools in design or CRO workflows