User Product Lead (Open Platform) — TikTok (San Jose)
About this role
TTOP is [REDACTED]'s open platform initiative for third-party developers, partners, and ecosystem businesses. We aim to open up [REDACTED]'s product capabilities, content scenarios, user connections, and platform infrastructure, enabling external developers to build richer product experiences and business opportunities within [REDACTED].
Our focus is on helping high-quality third-party content, services, and application formats integrate naturally into the [REDACTED] user experience and achieve scalable growth through platform capabilities. This role spans user-facing product experience, developer ecosystem, platform capability building, business growth, and cross-functional collaboration, making it an important new business direction in [REDACTED]'s ecosystem expansion.
By joining TTOP, you will have the opportunity to contribute to a platform business moving from early-stage exploration toward scaled growth, and work closely with product, engineering, operations, monetization, safety, and other teams to help define the future of [REDACTED]'s open ecosystem.
Responsibilities
- Lead the user-facing product direction for Mini Apps within [REDACTED] Open Platform, including foundational capabilities and key verticals such as mini games and mini drama.
- Design and optimize user discovery, consumption, and re-engagement experiences for Mini Apps across [REDACTED], including Search, video anchors, recommendations, sidebar entry points, Add to Home Screen, notifications, and other return-visit scenarios.
- Identify high-impact user scenarios and product opportunities in mini games, mini drama, and other Mini App verticals, and build scalable product capabilities that can be opened to developers.
- Improve product capabilities, traffic allocation, and growth mechanisms by balancing user experience, developer value, monetization, and platform efficiency.
- Own roadmap planning, prioritization, and cross-functional execution. Partner with algorithm, client engineering, monetization, operations, safety, and vertical teams to deliver complex initiatives.
- Track industry and ecosystem trends, identify new opportunities, and explore new user scenarios, business models, and platform capabilities.
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