UI/UX Designer

Job Purpose:

We are seeking a UI/UX Designer to lead the design strategy and execution of [REDACTED]'s digital experience across web and e-commerce platforms.

This role goes beyond visual design, you will define the UX vision, build scalable design systems, manage designers, and partner closely with Growth, Product, Marketing, and Engineering to drive conversion, retention, and brand impact. You will play a critical role in shaping how millions of gardeners experience [REDACTED] online.

Essential Responsibilities:

• Own the overall UI/UX vision and strategy for [REDACTED]'s website and digital platforms.
• Elevate brand perception through design, ensuring a premium, cohesive, and consistent brand experience across all digital touchpoints.
• Build, maintain, and evolve design systems and UX standards to ensure brand and design consistency at scale.
• Lead the design of user experiences across key e-commerce journeys DTC to improve conversion, engagement, and brand impact.
• Manage and mentor UI/UX designers, ensuring high-quality and scalable design output.
• Build and maintain a unified design system and UX standards across all digital touchpoints.
• Partner closely with Growth, Product, Marketing, and Engineering teams to align design with business objectives.
• Drive data-informed design decisions through user research, analytics, and experimentation (CRO, A/B testing).
• Oversee collaboration with offshore designer and development teams to ensure efficient and accurate implementation.
• Continuously improve design processes, workflows, and cross-functional communication.
• Keep up-to-date with the latest UI trends, techniques, and technologies.

Requirements

• Bachelor's degree in Art or a related major.
• 5+ years of experience in UI/UX design, with at…