TikTok Ads Platform Product Manager (Creative)
About this role
About the Team
We are the Asset Foundation team within Ads Platform, building the core systems that power how businesses grow on [REDACTED]. Our mission is to provide a unified foundation for advertisers to create, manage, and scale their business—across creatives, catalog, and business accounts.
Creative is one of the most important levers of advertiser success, and AI is transforming how creatives are produced and scaled. This role will define the future of creative automation and creative supply in [REDACTED] Ads Manager.
Responsibilities
- Define & Prioritize: Shape the end-to-end creative creation and management experience in [REDACTED] Ads Manager. Identify and drive innovative solutions that increase creative supply, improve creation efficiency, and help advertisers scale high-quality creatives.
- Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
- Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
- Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.
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