Staff Brand & Web Designer – IC6

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📋 Description

• Set the multi-year brand direction, including principles, visual frameworks, and success measures.
• Build brand architecture for products, sub-brands, and co-branded experiences.
• Own a tokenized design system bridging marketing and product surfaces.
• Operationalize GenAI for brand content through prompt libraries, QA processes, and review workflows.
• Lead brand evolution based on research and customer insight.
• Lead major [REDACTED] initiatives, including re-architecture, design system adoption, CMS evaluation, and performance optimization.
• Define and enforce performance, accessibility, and motion quality standards.
• Design complex interactive and motion systems and reusable web patterns.
• Co-shape SEO strategy through information architecture, templates, and schema.
• Prioritize the web roadmap with Engineering and Product.
• Orchestrate integrated launches across web, events, content, and product.
• Direct vendor and agency partners and review their output.
• Align foundational visuals with Product Design.
• Lead complex event experiences and reusable event systems.
• Partner with Marketing and Sales on campaign visuals, content templates, and enablement materials.
• Influence executive decisions through rationale, tests, and data.
• Coach senior and mid-level designers.
• Create migration plans for brand transitions.
• Serve as brand steward through onboarding, office hours, and governance forums.
• Collaborate with the Chief Design Officer and Director of Marketing.

🎯 Requirements

• 10+ years of experience in brand and web design, with a portfolio showing strategic leadership, systems thinking, and high-craft execution.
• Proven ability to set brand direction at an organizational level: defining principles and governance, not just producing deliverables.
• Deep expertise in [REDACTED], [REDACTED] Creative Suite, and GenAI design tools as daily drivers, not occasional experiments.
• Working knowledge of CMS platforms ([REDACTED], [REDACTED]) and modern web standards.
• Experience leading major web initiatives (re-architecture, design system adoption, platform migration) with measurable results.
• Skills in directing external partners (agencies, vendors, freelancers) with clear briefs and quality oversight.
• Strong communicator who can align design, marketing, engineering, and executive stakeholders in a remote-first environment.
• Ability to manage competing priorities across brand, web, and cross-functional programs.
• Frontend development experience (React, HTML/CSS/JS) is a bonus.
• Skilled in motion platforms like [REDACTED]; advanced animation design skills are a bonus.
• Background in B2B, cybersecurity, infrastructure, or technical products is a bonus.
• Experience building tokenized or multi-theme design systems that bridge marketing and product is a bonus.
• Experience managing brand through high-stakes moments: rebrand, M&A, rapid growth is a bonus.
• Experience building or operationalizing GenAI pipelines for brand content production at scale is a bonus.

🏖️ Benefits

• 401(k) with company match (eligible after 6 months)
• Performance bonus and equity eligible
• Unlimited PTO
• Remote work
• Medical, vision, dental insurance

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