Social Media Designer — Data Analysis & Visual Storytelling

Summary

[REDACTED] connects journalists with the experts, brands, and small businesses who can actually help them tell a story. We're the matchmaker between "I need a source by 3pm" and "I have exactly the person you need." Along the way, we end up sitting on a genuinely interesting pile of data about how PR and journalism actually work day to day, and we want someone who can turn that into stories worth sharing.

We need a data-savvy storyteller to look at real patterns in how journalists request sources and how PR pros pitch them, then turn what you find into visuals and short write-ups that work on social and have a real shot at getting picked up by media outlets. You will use [REDACTED]'s internal network data and industry data to find these patterns and statistics that would be interesting to media and PR audiences.

This role is about creating data-related content fordisplay on social channels. If you have the skill to work with raw data and you love to turn data into compelling visuals that create scroll-stopping experiences on social channels, this may be for you!

What you'll do

• Create compelling content for social media channels
• Analyze [REDACTED]'s platform data (pitch activity, source requests, response rates, demographic patterns, beat trends, etc.) to find angles worth telling
• Build clean charts and graphics that are social media ready
• Write short, punchy captions and summaries that explain the "so what" in plain English, built for social feeds first
• Package findings with enough supporting data and context that a journalist could plausibly write a full story off of it (stats, methodology notes, a quote-ready line or two, sources)
• Suggest new angles as you spend time in the data. We don't want someone who just executes a list, we want someone who spots things we haven't asked about yet

What you bring

• A knack for finding the interesting thread in a boring dataset
• Experience creating data visualization to get earned media pickup, not just internal reporting
• A sense of how to translate graphs and data for social carousels (or videos) on social platforms
• Ability to create interactive visuals
• Newsroom or journalism background is a bonus
• East Coast hours or general US-based availability preferred for overlap with our team

Technical Skills

• Working knowledge of data analysis tools (SQL, R, Python) and visualization platforms (Observable, Flourish, etc.)
• Experience with design and motion graphics tools (Adobe Illustrator, Photoshop, Premiere, After Effects; also Canva or Affinity), plus data visualization/mapping tools (Mapcreator, Flourish, Infogram, Esri, Observable)
• Familiarity with front-end frameworks/libraries such as Svelte, D3.js, and Three.js for building and organizing interactive projects
• Experience with cloud hosting and deployment tools (e.g., Google Cloud, Fastly) for publishing work

Originally posted on [REDACTED]