Senior Visual Designer / Creative Lead

Overview

The Designer will be the creative force behind [REDACTED]'s visual identity crafting brand assets, performance-driven ad creatives, landing pages, and UI/UX experiences that resonate and convert. This role blends brand design with marketing ads and UI/UX, translating complex concepts into visuals that connect instantly across digital and offline touchpoints. You'll own [REDACTED]'s design language across campaigns, web experiences, and product interfaces, ensuring every asset reflects a consistent and compelling brand story.

Note: This is an independent contributor role. Youll own the complete charter from strategy and planning to hands-on execution and delivery.

Description

• Lead the creation and evolution of [REDACTED]'s brand identity and visual system for consistency across all channels.
• Design high-impact ad creatives, social media assets, and performance marketing campaigns optimized for conversion.
• Create landing pages and web experiences with strong UI/UX principles that drive engagement and user action.
• Develop marketing collateral including pitch decks, brochures, infographics, presentations, and sales materials.
• Partner with marketing, product, and leadership teams to translate strategies into compelling visual narratives.
• Build and maintain a scalable design system and component library for brand consistency and efficiency.
• Design motion graphics and video content for campaigns, product demos, and social platforms.
• Collaborate with content and performance teams to ensure visuals align with campaign goals and brand guidelines.
• Experiment with new formats, design trends, and creative approaches to enhance brand differentiation.
• Ensure all visual assets meet brand standards, accessibility requirements, and performance benchmarks.

Required Skills

• Brand identity design and visual system management.
• Performance marketing and ad creative design.
• Landing page design with UI/UX best practices.
• Multi-channel design (digital, print, events, social media).
• Presentation and pitch deck design.
• Motion graphics and video editing.
• Design tools proficiency (Figma, Adobe Creative Suite, Canva).
• Design system and template creation for scalability.
• Illustration and infographic creation.

Required Experience And Qualifications

Bachelor's degree in Design, Fine Arts, Communication, or relevant equivalent experience. 7-10 years of experience in visual design, brand design, or creative roles within marketing or digital-first environments.

Desired Skills And Experience

• Strong understanding of B2B brand communication and performance marketing principles.
• Experience designing for web, social, product interfaces, and conversion-focused campaigns.
• Ability to translate complex ideas into simple, memorable visuals that drive action.
• Familiarity with motion design tools (After Effects, Premiere Pro) is a plus.
• Strong eye for typography, color theory, layout design, and visual hierarchy.
• Excellent communication and collaboration skills for international teams and cross-functional partnerships.