Senior UX Strategist

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📋 Description

• Lead end-to-end prospective student journey mapping, service blueprinting, and experience strategy initiatives across [REDACTED]'s digital ecosystem
• Define current-state and future-state prospective student journeys, identifying friction points, unmet needs, moments that matter, and engagement, inquiry, application, and enrollment opportunities
• Translate prospective student insights, institutional priorities, and business objectives into experience strategies, journey roadmaps, and prioritized recommendations
• Develop experience frameworks, journey principles, and future-state vision artifacts
• Partner with Marketing, Enrollment, Product, Digital, Analytics, Technology, Engineering, and Content teams
• Develop and own the UX research strategy and roadmap
• Lead qualitative and quantitative research, including interviews, usability testing, surveys, concept validation, diary studies, and behavioral research
• Synthesize customer insights, analytics, market research, competitive analysis, and voice-of-the-customer findings into strategic recommendations
• Establish UX research standards, repositories, tools, governance, and knowledge-sharing practices
• Manage research vendors, participant recruitment, research operations, budgets, and external partnerships
• Lead design thinking workshops, customer journey workshops, ideation sessions, and cross-functional innovation initiatives
• Gather, synthesize, and prioritize business, customer, and technical requirements
• Develop future-state journey concepts, service blueprints, experience frameworks, and innovation proposals
• Research emerging trends in customer experience, AI, higher education, and digital innovation
• Influence digital product and experience roadmaps through evidence-based experience decisions
• Provide leadership through influence and expertise as an individual contributor

🎯 Requirements

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field
• 6–8 years of experience in UX Strategy, UX Research, Service Design, Customer Experience, or Product Discovery
• Experience leading journey mapping, customer research, design thinking workshops, requirements gathering, and cross-functional facilitation
• Experience managing research vendors and UX research platforms
• Strong portfolio demonstrating user-centered design across complex digital ecosystems
• Deep expertise in qualitative and quantitative research methodologies, customer discovery, experience strategy, and human-centered design principles
• Strong experience translating customer insights, behavioral data, and business objectives into strategic recommendations, journey roadmaps, and experience investments
• Advanced facilitation, storytelling, and stakeholder management skills
• Expertise in journey mapping, service blueprinting, experience ecosystems, design thinking, and innovation frameworks
• Ability to synthesize customer research, market intelligence, competitive analysis, and business priorities into actionable strategies
• Demonstrated ability to influence senior leaders and cross-functional teams through customer insights and evidence-based recommendations
• Experience developing future-state vision artifacts, experience principles, opportunity frameworks, and strategic roadmaps
• Familiarity with [REDACTED], [REDACTED], [REDACTED], [REDACTED], [REDACTED], [REDACTED], or similar tools
• Strong understanding of experimentation frameworks, behavioral analytics, conversion optimization, and data-informed experience design
• Solid understanding of accessibility (WCAG), responsive design principles, content strategy, and digital experience best practices
• Exposure to AI, personalization, emerging technologies, and digital innovation trends
• Strategic mindset balancing long-term vision, customer needs, organizational objectives, and execution realities
• Exceptional written, verbal, and presentation skills
• Ability to work independently, lead through influence, navigate ambiguity, and build partnerships across a diverse and matrixed organization
• Demonstrated commitment to accountability, continuous improvement, collaboration, and customer-centered decision-making
• Up to 10% travel

🏖️ Benefits

• Comprehensive well-being benefits for you and your family
• Competitive pay and benefits packages
• Development and advancement opportunities
• Remote-first work perks
• Supportive academic and work environment

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