Senior UX Creative – Membership

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📋 Description

• Drive Membership Adoption: Strategize and conceptualize "Creative Engagement" formats—such as interactive polls, "Join the Club" prompts, and gated content hooks—to hit acquisition targets.
• Frictionless Monetisation: Design premium features, seamless checkout flows, and paywalls that clearly articulate brand value. Your goal is to drive such high engagement that subscribing or paying becomes an absolute no-brainer for the user.
• Campaign & Brand Identity: Take ownership of the visual identity for membership launches (targeting 3 brand launches per month), ensuring a consistent and visually compelling premium "look and feel" across all platforms that also converts powerfully.
• Gamification & Interaction: Design mechanics that increase "Sessions per Member" and "Page Views per Member" through rewarding user experiences and loyalty-driven design.
• Performance-Led UX: Use qualitative and quantitative data to optimize the membership funnel, focusing on Conversion Rate Optimization (CRO) and reducing friction in the sign-up process.
• Creative Assets: Develop and iterate performance-led creative assets for paid social, display and video platforms, optimised for platform behaviours and structured creative testing frameworks
• Cross-Functional Collaboration: Work closely with the Growth Hacker and CRM Lead to create and test ad creatives and email templates that align with the core product UX.
• Stakeholder & Squad Leadership: Lead the design process within the Membership squad, balancing technical feasibility with the high-paced requirements of the brand rollout plan.
• Design lifecycle and retention-…