Senior Staff Software Engineer, Front-End (Customer Experience)

Here at [REDACTED], we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.

But [REDACTED] is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.

The [REDACTED] brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.

At [REDACTED], we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a [REDACTED] employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.

Join us at [REDACTED] and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!

Overview

As a Senior Staff Frontend Engineer on the Customer Experience team, you will set the technical direction for the customer-facing experiences that define how people buy a vehicle with us. You will own the frontend architecture across our purchase journey, covering trade-in, vehicle configuration, finance and leasing, and delivery, building interfaces that are fast, accessible, and designed to convert at every step.

This is a role with outsized influence. You will shape how the team thinks about UI architecture, component systems, performance, and the craft of building web experiences that customers trust with high-stakes decisions. You will work across engineering, product, and design to raise the bar on what great looks like and build the foundations that let the team move faster without sacrificing quality.

What you’ll do

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

• Define and drive the frontend architecture across the customer purchase journey, making deliberate decisions about component design, state management, rendering strategy, and application structure that the team builds on for years.
• Build high-quality, performant customer-facing experiences end-to-end, from pixel-perfect UI implementation through API integration, error handling, and production monitoring.
• Own the frontend performance and reliability bar: Core Web Vitals, load time, rendering performance, and the resilience of the UI when backend services or third-party integrations are degraded.
• Lead the evolution of our shared component library and design system, ensuring consistency, accessibility, and developer ergonomics across all customer-facing surfaces.
• Partner deeply with product and design, shaping interaction patterns and UX decisions from a technical perspective and pushing back when proposed experiences would compromise performance, accessibility, or maintainability.
• Drive cross-team frontend initiatives, establishing standards and patterns that other teams building customer surfaces adopt and benefit from.
• Conduct deep code and design reviews, author frontend architectural decision records, and establish the engineering practices that define quality for the team.
• Mentor and grow senior frontend engineers, expanding their architectural thinking, design system instincts, and ownership of the customer experience.
• Champion accessibility and inclusive design as first-class engineering requirements, not post-launch afterthoughts.
• Champion pragmatic AI-assisted development, evaluating tools, setting team norms, and helping engineers use them effectively across the UI development lifecycle.

Location & Travel Expectations:

• This role will be based out of the [REDACTED] location in Fremont, California.
• This role requires 1 day per week in the office, with regular in-person meetings and events.
• Applicants should expect that the role will require the ability to convene with [REDACTED] colleagues in person and travel to participate in events on behalf of the company from time to time.
• Travel: Domestic travel required. Valid driver's license required.

What you’ll bring

We expect all [REDACTED] employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced, high-growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring:

• Education/Certifications: A Bachelor’s or Master’s degree in Computer Science, or a related technical field
• 12+ years of frontend engineering experience, with senior staff-level or equivalent technical scope and demonstrated org-wide influence.
• Deep expertise in modern frontend technologies including WebGL, GSAP, Framer, and Astro, with a focus on building performant, maintainable systems.
• Deep expertise in React and TypeScript, including advanced patterns, performance optimization, and large-scale application architecture.
• Proven experience owning and evolving component libraries or design systems at scale.
• Strong instincts for UX and interaction design, thinking about the customer experience and not just the implementation.
• Mastery of frontend performance: Core Web Vitals, rendering strategies (SSR, SSG, CSR), code splitting, and bundle optimization.
• Deep understanding of web accessibility standards (WCAG) and practical experience building inclusive experiences.
• Track record of leading frontend technical strategy across teams, authoring RFCs, driving architecture reviews, and influencing peers and leadership.
• Experience working closely with design and translating design intent into technically sound, maintainable implementations.
• Excellent communicator, able to make frontend tradeoffs legible to product, design, and non-frontend engineering stakeholders.

Preferred

• Experience building AI/ML platform foundations or developer AI tooling.
• Experience in automotive, mobility, retail, ecommerce, or digital consumer products.
• Experience building multi-tenant platforms and shared enterprise services.
• Experience with Full-stack engineering experience - micro frontend architecture and mobile platform foundations (iOS, Android, React Native).

The benefits of joining [REDACTED] include the chance to build products and a company from the ground up. This is a chance to create something new and lasting – with an iconic brand at its foundation. In addition, [REDACTED] provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:

• Competitive insurance including:
  • Medical, dental, vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO, as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

Pay Transparency

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range = $190,000.00 - $230,000.00

Initial California base salary range= $209,000 - $253,000

Internal leveling code: IC7

Notice to applicants:

• To be considered for career opportunities at [REDACTED], applicants must be 18 years of age or older.
• Residing in San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, [REDACTED] will consider for employment qualified applicants with arrest and conviction records.
• Residing in Los Angeles: [REDACTED] will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.
• Residing in New York City: This role is not eligible for remote work in New York City.

Equal Opportunity

[REDACTED] is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. [REDACTED] is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact [REDACTED].