Senior Product Manager, YouTube Shorts Growth and UI Acceleration

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in product management or a related technical role.
• 4 years of experience driving consumer product growth, user acquisition, funnel conversion optimization, or end-to-end product execution.
• Experience in product management focused on consumer mobile experiences, as well as top-of-funnel entry points or user onboarding/activation flows.
• Experience using quantitative funnel analysis and A/B experimentation to drive growth metrics.

Preferred qualifications:

• Experience as a dedicated Growth PM leading user acquisition, onboarding, funnel conversion optimization (CRO), and retention loops for large-scale consumer mobile apps or short-form video platforms.
• Exceptional cross-functional influence and technical/design partnership skills at a senior level, with demonstrated success driving shared roadmaps across multiple partner engineering and UX teams.
• Deep fluency in quantitative growth analytics, cohort modeling, funnel diagnostics, and scripting to independently uncover metric bottlenecks and size tactical opportunities.
• Proven track record of "growth hacking" at scale—designing high-cadence A/B test pipelines, extracting signal from noisy experiments, and compounding incremental wins into step-change metric growth.

About the job

[REDACTED] Shorts is one of [REDACTED]’s fastest-growing product ecosystems, reaching billions of users globally every month. Our Growth team’s mission is to accelerate short-form video adoption and habitual engagement by optimizing the end-to-end viewer funnel across [REDACTED]’s largest mobile discovery surfaces.

As a Senior Product Manager for [REDACTED] Shorts Growth, you will own top-of-funnel acquisition, activation, and conversion workstreams across [REDACTED]’s core surfaces. You will operate as a quantitative growth leader—diagnosing funnel friction, identifying immediate tactical levers, and designing self-reinforcing growth loops that convert viewer intent into active, habitual short-form viewing sessions.

In this role, you will lead the strategic vision, high-velocity experimentation roadmap, and execution of high-impact product experiences at massive scale designed to accelerate engagement. Sitting at the intersection of quantitative growth strategy, mobile UI mechanics, and cross-surface discovery, you will partner closely with Engineering, UX Design, and Data Science across multiple [REDACTED] platform teams to rapidly test hypotheses, validate metric movers, and scale winning growth playbooks globally.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $192000 - $278000 (USD) + 20% bonus target + equity + benefits

Learn more about benefits at [REDACTED].

Responsibilities

• Drive end-to-end user conversion funnels across [REDACTED]’s primary surfaces into Shorts, identifying immediate, high-leverage UI and trigger tactics that maximize click-through, session activation, and viewing depth.
• Design, test, and scale self-reinforcing growth loops, onboarding experiences, and re-engagement mechanics that convert casual or first-time viewers into habitual daily consumers.
• Operate a rigorous, high-throughput A/B testing pipeline—rapidly translating data insights into lightweight tactical experiments to prove out metric levers before scaling long-term product investments.
• Partner with Data Science and Engineering to instrument granular funnel telemetry, dissect cohort-level drop-offs, and model ROI to ruthlessly prioritize tactics that move top-line engagement metrics.
• Establish repeatable growth playbooks through cross-functional collaboration across core [REDACTED] teams to scale winning UI patterns globally.