Senior Product Designer

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📋 Description

• Design end-to-end experiences across [REDACTED]'s marketing site, from first ad click through completed purchase or booked advisory call
• Research the market, customers, analytics, support tickets, student interviews, and competitive landscape to shape design direction
• Raise visual quality and establish a premium, consistent visual language across the site
• Design for an American audience using appropriate tone, imagery, and trust signals
• Build and maintain a documented marketing design system for developers and graphic designers
• Partner with the copywriter on headlines, labels, microcopy, and form copy
• Fix conversion problems such as inconsistent CTAs, an over-long booking form, and underperforming high-traffic pages
• Propose and review A/B tests with the performance marketer and iterate based on data
• Hand off implementation-ready work to the WordPress developer, including states, breakpoints, and edge cases
• Design blog and editorial templates supporting SEO strategy and reading experience

🎯 Requirements

• Five or more years designing marketing sites, landing pages, or subscription and e-commerce funnels
• Premium-quality portfolio demonstrating depth of work
• Ability to explain why a project works and present work suitable for a top-of-market client
• Demonstrated outcomes, including at least one case study with before-and-after metrics
• Excellent written and spoken English
• Strong instincts for a US audience
• Comfortable in GA4, heatmaps, or session recordings
• Uses AI in the workflow and can explain where it accelerates work and where output is not trusted
• Ability to learn a new industry quickly and independently
• Understand how the MCAT works, who the students are, and what competitors promise within the first month
• Ability to work well on a small distributed team
• Nice to have: experience designing for WordPress or page builder environments
• Nice to have: prototyping in code or with AI-assisted build tools
• Nice to have: background in education, test prep, or other high-consideration purchase categories
• Nice to have: editorial or publication design experience

🏖️ Benefits

• Fully remote position with flexible working arrangements
• Full-time engagement with a stable, US-based company
• Opportunity to work on meaningful projects with a professional, collaborative team

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