Senior Product Content Manager

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📋 Description

• Lead and evolve content strategy across [REDACTED] and [REDACTED]
• Align content priorities with participant needs, product goals and business priorities
• Drive a commercially sustainable approach to content, maximising reuse and efficient adaptation
• Define content principles, guidelines, guardrails, standards, governance and approval processes
• Evolve educational, support, coping and product UI content experiences
• Identify opportunities for content to improve participant outcomes, product engagement and customer value
• Develop AI-assisted content generation and iteration workflows with quality controls and clinical validation
• Own end-to-end Content Delivery, including generation, expert review, publishing, versioning and archival
• Balance participant, clinical, product and commercial requirements
• Improve content processes, tooling, automation and reuse for efficiency and scalability
• Be accountable for localisation capability, quality, scalability and cost-effectiveness
• Line manage and develop the Content Co-ordination Manager and Localisation Manager
• Work with client stakeholders to align plans, manage feedback and resolve content issues
• Commission and oversee freelancers and external contributors
• Collaborate with Product, Delivery, Clinical, Design, Discovery, Commercial and other stakeholders
• Define content effectiveness and operational metrics and connect content performance to company and product metrics
• Use participant feedback, behavioural data, operational insights and stakeholder input to prioritise improvements
• Report to the CPO within the Product team

🎯 Requirements

• Significant and demonstrable experience developing and implementing content strategy for digital products or platforms
• Experience establishing content governance, standards and scalable content processes within the product function
• Proven ability to work cross-functionally with Product, Design and subject matter experts to deliver high-quality content
• Practical experience using generative AI to create or iterate content, with the curiosity and confidence to experiment with prompts, models and workflows while applying appropriate quality controls
• Strong understanding of content lifecycle management
• Experience using user insights and data to improve content effectiveness
• Strong stakeholder management, communication and organisational skills
• Comfortable balancing strategic thinking with hands-on delivery in a fast-paced environment
• Experience leading work through others, including setting direction, giving high-quality feedback and holding internal or external contributors accountable for outcomes
• Familiarity with accessibility and inclusive content principles
• Desirable: Experience managing multilingual content and localisation
• Desirable: Experience in clinical trials or another regulated industry
• Desirable: Financial understanding of content creation or previous P&L or cost ownership
• Desirable: Experience with UX writing or information architecture
• Desirable: Experience managing or configuring a Content Management System
• Desirable: Experience designing content across broad age groups
• Desirable: Understanding of behaviour change, patient education or health literacy principles
• Must be able to work in the UK; visa sponsorship is not available

🏖️ Benefits

• 28 days annual leave per year (plus public holidays)
• £500 annual training budget
• £200 home working budget (one-off)
• Up to 6% pension match (salary sacrifice)
• EMI share options

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