Senior Marketing Designer

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📋 Description

• Lead creation of marketing collateral, digital content, and campaigns for a growing Australian business in a specialised technical industry
• Own projects from brief to delivery
• Design product brochures, catalogues, technical datasheets, and product-family collateral
• Produce print-ready artwork for brochures, exhibitions, signage, and promotional material
• Edit and prepare source images for print and digital marketing collateral
• Create and edit videos explaining technical products, features, and customer issues
• Create website graphics, social-media assets, and sales presentations
• Edit and enhance product photography
• Build infographics and diagrams that clarify technical products
• Analyse competitor websites and benchmark product presentation, imagery, and design standards
• Maintain consistent branding and the brand asset library
• Develop and execute B2B marketing campaigns aligned to the sales pipeline
• Support new product launches and promotions end to end
• Write and build email campaigns and customer communications
• Create website and digital-channel content, including [REDACTED]
• Maintain current product content, imagery, and pages on the website
• Audit the website and dealer websites for accurate product, branding, and technical information
• Build and maintain a video platform for product, technical, and training content
• Research competitors and identify positioning opportunities
• Contribute to the overall marketing strategy
• Build and manage email campaigns in the marketing platform
• Organise and segment customer and prospect data
• Connect email platform, website, and customer database activity
• Review and update PDF datasheets and catalogues annually
• Report monthly on campaign performance with actionable recommendations
• Maintain a rolling content and campaign calendar
• Flag delivery-timeline risks early
• Work closely with the Melbourne-based team and contribute ideas and process improvements

🎯 Requirements

• 5+ years of professional experience in graphic design, marketing design, or digital marketing
• Advanced [REDACTED] InDesign skills
• Strong proficiency in Photoshop and Illustrator
• Professional print production, print-ready artwork, pre-press requirements, and image preparation for print and digital outputs
• Portfolio showcasing professional brochures, catalogues, datasheets, or comparable print and marketing collateral
• Strong video editing and content production skills, including product demonstrations, explainer videos, screen recordings, captions, and content optimisation for web and social channels
• Practical B2B marketing experience, including campaign planning, execution, email marketing, and customer communications
• Hands-on experience with email marketing platforms such as [REDACTED] Campaigns, [REDACTED], [REDACTED], [REDACTED], or similar platforms
• Ability to interpret technical specifications and translate complex information into clear, visually engaging content
• Strong written and verbal English communication skills
• Confidence collaborating directly with international stakeholders
• Highly organised with strong attention to detail, particularly when working with technical information, specifications, and product-related content
• Self-sufficient and proactive approach, with ability to take ownership of projects, make informed decisions independently, and drive tasks through to completion
• Commercial understanding that marketing activities should support brand growth, customer engagement, and lead generation
• Experience in B2B, industrial, medical, technology, or technical product marketing highly regarded
• Exposure to website management, ecommerce platforms, marketing automation, AI-assisted design and content creation, photography, motion graphics, animation, or the [REDACTED] ecosystem advantageous

🏖️ Benefits

• HMO, dental, and life insurance for you and one free dependent from day one, with the option to add more
• Uncapped placement incentives
• Ongoing training and upskilling opportunities
• Paid leaves including birthday, vacation, medical, and maternity
• Up to 6 vacation days convertible to cash on your anniversary
• Employee engagement activities such as year-end party, family day, team building, and more

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