Senior E-commerce UX/UI Designer

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📋 Description

• Design complete e-commerce experiences from the ground up, including homepages, collection pages, product pages, cart experiences, navigation, search and supporting content pages.
• Translate brand positioning, customer insights and business goals into clear, engaging digital experiences.
• Create scalable design systems that can be used consistently across templates, sections and future pages.
• Design with development feasibility, responsiveness and Shopify implementation in mind.
• Produce detailed, development-ready designs that minimise ambiguity during the build process.
• Understand the full customer journey, from discovery and consideration through to purchase and retention.
• Identify the questions, concerns and barriers customers may experience throughout the buying journey.
• Structure pages and content to improve clarity, trust, product understanding and conversion.
• Balance brand storytelling with usability and commercial performance.
• Design for a wide variety of products, customer types and purchase journeys.
• Contribute to CRO strategy and help prioritise improvements based on expected customer and business impact.
• Design high-converting landing pages for campaigns, product launches, paid traffic and specific customer segments.
• Adapt page structure and messaging based on traffic source, customer awareness and campaign goals.
• Work across different landing page formats, including long-form sales pages, advertorials, listicles and product-focused pages.
• Develop page concepts quickly when timelines require it, without compromising attention to detail.
• Review existing websites and identify opportunities to improve usability, clarity, merchandising and conversion.
• Conduct structured UX and CRO audits across desktop and mobile experiences.
• Turn findings into clear, practical design improvements.
• Work on both new website projects and ongoing optimisation programs.
• Work confidently and efficiently in Figma.
• Build organised files, components, libraries, variables and reusable design patterns.
• Clearly document interactions, responsive behaviour and implementation requirements.
• Lead designs through internal and client feedback rounds.
• Iterate quickly while maintaining consistency across the broader experience.
• Collaborate closely with strategists, project leads, developers and clients.
• Communicate the reasoning behind design decisions clearly and constructively.
• Review implemented work and support design QA before launch.

🎯 Requirements

• 3+ years of significant professional experience designing e-commerce websites and digital shopping experiences.
• A strong portfolio demonstrating full website designs, not only individual screens or isolated concepts.
• Proven experience designing a website from initial concept through to a complete, development-ready system.
• Experience working with direct-to-consumer brands across a range of product categories.
• Experience working within a respected agency, global agency or similarly high-standard design environment.
• Advanced Figma skills and strong experience creating scalable design systems.
• A strong understanding of responsive design and mobile-first customer behaviour.
• Experience designing landing pages across different products, audiences and campaign objectives.
• Awareness and an understanding of how design influences conversion, average order value and customer confidence.
• Excellent attention to detail across typography, spacing, hierarchy, consistency and interaction design.
• The ability to move quickly when needed while knowing when a project requires deeper research and consideration.
• Strong communication, presentation and stakeholder management skills.
• The ability to work independently, manage priorities and take ownership of design outcomes.

Highly Regarded

• Experience with Shopify and an understanding of Shopify themes, templates, sections and platform constraints.
• Experience working with CRO programs or experimentation teams.
• Experience using heatmaps and session recording tools such as Microsoft Clarity, Hotjar or Mouseflow.
• Experience conducting UX, CRO or heuristic website audits.
• Experience supporting developers through implementation and completing detailed design QA.

AI-Assisted Design and Creative Workflows

• Use AI to accelerate the early stages of a project without allowing it to replace strategic thinking, design judgement or attention to detail.
• Bring all concepts back into a structured, professional Figma workflow using established design principles, reusable components and clear design systems.
• Understand when AI can improve speed or expand creative possibilities, and when traditional research, design craft and human judgement are required.
• Use AI tools responsibly, with appropriate consideration for brand consistency, accuracy, copyright and the quality of the final customer experience.

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