Senior E-commerce UX/UI Designer (0010-0385)

Philippines
Freelance
Remote Within Region
Posted 1 month ago

About this role

Looking for Philippines-based candidates

Job Role: Senior E-commerce UX/UI Designer

Compensation range: $2,000 AUD - $3,000 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are: At [REDACTED], we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: A specialist agency focused on improving website performance for e-commerce brands by enhancing user experience and increasing conversion rates. They partner with teams to deliver site audits, data-driven redesigns, and strategic growth support aimed at turning existing traffic into revenue.

Role Overview: We are looking for a highly experienced Senior E-commerce UX/UI Designer to help create and optimise high-performing digital experiences for direct-to-consumer brands.

This role is suited to someone who has worked with established global agencies or leading e-commerce brands and can confidently take a project from early strategy through to a complete, development-ready design.

You will work across full website redesigns, new site builds, landing pages, conversion optimisation projects and ongoing website improvements. Some projects will begin with an established brand and clear guidelines, while others may involve taking limited brand information and turning it into a practical digital design system that can scale across an entire website.

The ideal candidate combines strong visual design skills with commercial thinking, UX strategy and a deep understanding of how customers shop online.

Key Responsibilities:

Full Website Design

  • Design complete e-commerce experiences from the ground up, including homepages, collection pages, product pages, cart experiences, navigation, search and supporting content pages.
  • Translate brand positioning, customer insights and business goals into clear, engaging digital experiences.
  • Create scalable design systems that can be used consistently across templates, sections and future pages.
  • Design with development feasibility, responsiveness and [REDACTED] implementation in mind.
  • Produce detailed, development-ready designs that minimise ambiguity during the build process.

UX and Conversion Strategy

  • Understand the full customer journey, from discovery and consideration through to purchase and retention.
  • Identify the questions, concerns and barriers customers may experience throughout the buying journey.
  • Structure pages and content to improve clarity, trust, product understanding and conversion.
  • Balance brand storytelling with usability and commercial performance.
  • Design for a wide variety of products, customer types and purchase journeys.
  • Contribute to CRO strategy and help prioritise improvements based on expected customer and business impact.

Landing Pages and Campaign Design

  • Design high-converting landing pages for campaigns, product launches, paid traffic and specific customer segments.
  • Adapt page structure and messaging based on traffic source, customer awareness and campaign goals.
  • Work across different landing page formats, including long-form sales pages, advertorials, listicles and product-focused pages.
  • Develop page concepts quickly when timelines require it, without compromising attention to detail.

Website Optimisation and Audits

  • Review existing websites and identify opportunities to improve usability, clarity, merchandising and conversion.
  • Conduct structured UX and CRO audits across desktop and mobile experiences.
  • Turn findings into clear, practical design improvements.
  • Work on both new website projects and ongoing optimisation programs.

[REDACTED] and Collaboration

  • Work confidently and efficiently in [REDACTED].
  • Build organised files, components, libraries, variables and reusable design patterns.
  • Clearly document interactions, responsive behaviour and implementation requirements.
  • Lead designs through internal and client feedback rounds.
  • Iterate quickly while maintaining consistency across the broader experience.
  • Collaborate closely with strategists, project leads, developers and clients.
  • Communicate the reasoning behind design decisions clearly and constructively.
  • Review implemented work and support design QA before launch.

Requirements

Required Skills and Qualifications:

  • 3+ years of significant professional experience designing e-commerce websites and digital shopping experiences.
  • A strong portfolio demonstrating full website designs, not only individual screens or isolated concepts.
  • Proven experience designing a website from initial concept through to a complete, development-ready system.
  • Experience working with direct-to-consumer brands across a range of product categories.
  • Experience working within a respected agency, global agency or similarly high-standard design environment.
  • Advanced [REDACTED] skills and strong experience creating scalable design systems.
  • A strong understanding of responsive design and mobile-first customer behaviour.
  • Experience designing landing pages across different products, audiences and campaign objectives.
  • Awareness and an understanding of how design influences conversion, average order value and customer confidence.
  • Excellent attention to detail across typography, spacing, hierarchy, consistency and interaction design.
  • The ability to move quickly when needed while knowing when a project requires deeper research and consideration.
  • Strong communication, presentation and stakeholder management skills.
  • The ability to work independently, manage priorities and take ownership of design outcomes.

Highly Regarded

  • Experience with [REDACTED] and an understanding of [REDACTED] themes, templates, sections and platform constraints.
  • Experience working with CRO programs or experimentation teams.
  • Experience using heatmaps and session recording tools such as [REDACTED], [REDACTED] or [REDACTED].
  • Experience conducting UX, CRO or heuristic website audits.
  • Experience supporting developers through implementation and completing detailed design QA.

AI-Assisted Design and Creative Workflows

  • Use AI to accelerate the early stages of a project without allowing it to replace strategic thinking, design judgement or attention to detail.
  • Bring all concepts back into a structured, professional [REDACTED] workflow using established design principles, reusable components and clear design systems.
  • Understand when AI can improve speed or expand creative possibilities, and when traditional research, design craft and human judgement are required.
  • Use AI tools responsibly, with appropriate consideration for brand consistency, accuracy, copyright and the quality of the final customer experience.

How You Work

You are equally comfortable creating a new experience from a blank canvas and improving an established website using customer and performance data.

You can work at pace when a project requires momentum, but you do not rush important strategic decisions. You know when to explore, when to simplify and when to move into execution.

You are highly attentive to detail and take pride in producing complete, considered work. You think beyond how an individual page looks and consider how the entire system functions across different devices, templates and customer journeys.

You are collaborative, commercially minded and confident explaining your design decisions. You are open to feedback, comfortable iterating and focused on achieving the strongest outcome for the brand and its customers.

What Success Looks Like

  • Complete, cohesive e-commerce experiences that reflect the brand and support its commercial goals.
  • Design systems that developers can implement efficiently and brands can continue to use as they grow.
  • Clear improvements to usability, customer confidence and conversion opportunities.
  • Design files that are organised, detailed and ready for development.
  • Strong collaboration across strategy, design, development and client teams.
  • Consistently high-quality work delivered with care, ownership and attention to detail.

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

  • Disclose any existing ongoing roles or client work
  • Reflect this engagement on their [REDACTED] profile (clearly marked as “Independent Contractor”)

Originally posted on [REDACTED]

Salary Range

2,000 - 3,000 AUD monthly

Benefits & Perks

Remote-friendly
Flexible hours

Recommended Skills for this Position

UX Strategy
Visual Design
Design Systems
Interaction Design
Customer Experience (CX) Design
Responsive and Adaptive Design
Mobile UX Design
Mobile UI Design
Data-Driven Design
User-Centered Design
Information Architecture
UI Design Patterns
Visual Hierarchy and Composition
Typography
Design Metrics and KPIs
Journey Mapping
Feature Prioritization
Heuristic Evaluation
Designer-Developer Handoff
Cross-Functional Collaboration
Stakeholder Communication and Influence
Design Communication
Iterative Design
Storytelling
Presentation Skills
Systems Thinking
Quantitative Research Methods
AI-Assisted Design Workflow
Ethical AI Design

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