Senior Director, Product Growth

📋 Description

• Own product strategy and execution for a new growth team across product lines, from identifying opportunities to shipping and iterating on solutions
• Own activation, engagement, and retention definitions across product lines
• Improve core product metrics, including retention and adoption of key features
• Partner with Member Marketing and Data so in-product moments and lifecycle communication work as one measured member journey
• Build product operating mechanisms across product lines, including shared metrics, one experimentation process, and a regular review cadence with privacy, safety, and clinical guardrails
• Lead the growth pod hands-on, pairing with designers and engineers to ship experiments
• Report results, forecasts, and associated decisions to product leaders and executives
• Use AI daily to accelerate funnel monitoring, analysis, and readouts

🎯 Requirements

• 10+ years in product, growth, or analytics-driven product roles, including 5+ years leading growth for B2C or B2B2C products at scale with a proven record of exceptional growth
• Proven track record of scaling products and features to large user bases, with measurable impact on engagement and retention
• Experience owning activation or retention numbers and demonstrating measurable improvement
• Analytical depth, including SQL and product analytics tools such as Mixpanel or Tableau
• Strong experimentation craft, including tests where traffic is limited or classic A/B testing does not fit
• Experience building growth practices adopted by multiple teams
• Experience growing products where members are enrolled through a partner, such as an employer or health plan, is a plus
• Record of driving decisions across product leaders who do not report to you
• Working knowledge of behavioral science and habit formation, applied responsibly
• AI-native approach using AI tools to analyze, prototype, and ship, and ability to create measurement foundations where data is messy
• Healthcare, digital health, or other regulated-industry experience strongly preferred
• Clear communication skills to turn a complex funnel into one decision

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