Senior Direct Response Designer

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📋 Description

• Receive winning hooks, proven ads, or developed angles from the creative strategy team, along with performance data, references, and testing requests
• Determine what worked and what the visual must communicate in the first second
• Search the content and proof library with AI for testimonials, founder material, book passages, customer stories, screenshots, frameworks, podcast moments, event excerpts, and visual references
• Develop several genuinely different visual concepts before polishing one direction
• Contribute original concepts, competitor references, visual devices, and new test ideas to the shared concept pool
• Design paid static ads using books, highlighted passages, frameworks, customer proof, founder material, screenshots, UGC-style assets, photography, and original visual metaphors
• Create meaningful variations across headline, hierarchy, composition, image choice, proof, framing, CTA, and visual hook
• Use AI to accelerate research, composition exploration, image cleanup, controlled asset generation, and repetitive production
• Ship clean, editable Figma files and platform-ready exports
• Review winners, losers, hook data, and performance feedback, then turn learnings into new visual families
• Inspect legibility at feed size, source accuracy, visual artifacts, alignment, export settings, and file structure
• Build net-new concepts with disciplined hierarchy, typography, imagery, credibility, and platform-safe composition
• Create useful variations that isolate real hypotheses
• Iterate and extend winning concepts as the paid-media team scales them

🎯 Requirements

• Portfolio of conversion-oriented paid ads with measurable outcomes such as spend, qualified leads, CTR, conversion, booked calls, revenue, or lift against a control
• Past work demonstrating the volume, quality, and judgment required to sustain multiple millions of dollars in monthly ad spend
• Strong typography, hierarchy, composition, image craft, and concept range across more than one visual style
• Personal ownership of the concepts and editable files shown
• Experience designing for a sophisticated or high-consideration audience where credibility matters as much as stopping power
• A testing example explaining the hook, visual hypothesis, variants, controlled differences, result, and next decision
• A repeatable AI-enabled Figma or design workflow with a finished example and credible impact on speed or output
• Ability to use AI for research, composition exploration, image cleanup, controlled asset generation, and repetitive production while retaining human control over concept and final craft
• Ability to create clean, editable Figma files and platform-ready exports
• Ability to provide numbers and show editable working-file structure in the application

🏖️ Benefits

• PTO
• US Holidays

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