Senior Designer

The Senior Designer, US reports directly to the Creative Director, US and plays a leading role in shaping how [REDACTED] comes to life across the US market This is a multidisciplinary design role for someone who thinks in ideas and systems rather than a single medium You will move fluidly between brand, campaigns, digital, print, packaging, merchandise, and physical cafe experiences, translating a creative idea across channels while maintaining a cohesive and distinctly [REDACTED] point of view You are both a conceptual thinker and a hands-on designer You can establish the visual idea for a campaign, then understand how that idea should flex from a digital experience to a printed piece, a package, a product, or a cafe environment You are equally comfortable starting with a blank page, refining an existing system, and getting into the details required to bring the work beautifully to life Working closely with the Creative Director, you will work on design for US product launches, campaigns, café marketing, activations, and brand initiatives You will also help guide freelance designers as needed, providing thoughtful design direction and raising the quality and consistency of the work Strong communication and presentation skills are essential You will articulate creative ideas and design rationale to Marketing and cross-functional partners, collaborate throughout the development process, and help turn business and brand opportunities into compelling creative solutions

• Lead design from concept through execution across digital, print, merchandise, and physical brand experiences, creating cohesive ideas that translate thoughtfully across mediums
• Develop visual concepts and systems for integrated campaigns, product launches, seasonal initiatives, and other key US brand moments
• Design packaging, merchandise, and branded products with an understanding of how individual expressions contribute to a larger brand system
• Create digital experiences and assets across eCommerce, email, social media, paid media, and other evolving digital channels
• Design physical and printed brand expressions including cafe signage, menus, environmental graphics, marketing collateral, wayfinding, and consumer-packaged goods
• Translate creative concepts across scale and context—from a social asset or email to a package, café window, product, or physical activation—without losing the strength of the original idea
• Prototype ideas through 2D and 3D mockups to explore, communicate, and refine concepts before production
• Partner with Marketing, Product, Cafe, Digital, and other cross-functional teams to understand business needs and turn them into strong creative solutions
• Present creative concepts and design rationale clearly and persuasively to cross-functional partners and senior stakeholders
• Lead projects through iteration, production, and final execution, maintaining a high level of craft and attention to detail throughout
• Guide and provide feedback to full-time and freelance designers, helping establish clear creative direction while supporting their development
• Partner with vendors and production partners to explore materials, fabrication techniques, printing, packaging, and other methods of bringing ideas to life
• Contribute to the continued evolution of [REDACTED]’s brand standards, visual systems, and design guidelines
• Stay curious about culture, design, technology, materials, and emerging creative mediums, bringing new ideas and approaches into the work