Senior Designer – Brand Designer, Freelance

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📋 Description

• Develop brand identities and visual systems
• Provide art direction and develop visual concepts
• Create campaign concepts, key visuals, and campaign identities
• Support brand evolution and refreshes
• Translate strategy and messaging into clear visual ideas
• Develop visual territories that scale across campaigns and channels
• Apply brand and campaign systems consistently across websites, presentations, social, paid media, events, and other assets
• Work autonomously from strategic or conceptual direction through high-level execution
• Provide freelance support for some hours during the week

🎯 Requirements

• Strong senior-level experience, ideally 7+ years
• A portfolio with solid work across both branding and campaigns
• Strong understanding of traditional Art Direction principles and campaign development
• Experience creating key visuals and campaign identities, not just adapting existing assets
• Excellent typography, layout, composition, color, and visual hierarchy
• Experience building complete brand and visual systems, not just logos or isolated pieces
• Strong conceptual thinking and ability to explore different creative territories
• Ability to take a core idea or KV and translate it consistently across multiple formats and channels
• High level of craft and attention to detail
• Ability to work independently and make decisions without needing constant creative direction
• Ability to interpret feedback and improve the work, rather than simply applying comments literally
• Strong proficiency in Figma and Adobe tools
• Comfortable working in English within remote and multicultural teams

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