Senior Brand Designer
About this role
📋 Description
- Own projects from brief to delivery, including campaigns, product launches, email, thought leadership, sales presentations, asset updates, resizes, and recurring production work
- Partner with writers to align copy and visuals for each audience and channel
- Work with Product and Product Marketing to explain [REDACTED]’s product and technology through visual explanations, UI mockups, and demos
- Create motion graphics, animated explainers, product videos, and social content
- Edit interviews, screen recordings, and raw footage using After Effects, Jitter, CapCut, and Descript
- Adapt the visual identity for new channels, formats, and trends
- Build templates and guidelines and review published work for brand consistency, craft, and accuracy
- Design carousels, static graphics, and video for organic social
- Collaborate with Web and Content on page designs, imagery, and reusable components
- Develop creative for event booths and activations and coordinate production specifications with vendors
- Partner with Demand & Growth to develop and test creative for paid social, display, and other programs
- Use performance results to recommend creative improvements
- Experiment with AI tools in concept development and production
- Direct and provide feedback to freelance designers
- Collaborate across the company to clarify needs and explain design decisions
- Report to the Director of Brand & Content
🎯 Requirements
- 7+ years of experience in brand design, graphic design, or art direction, in-house or at an agency, ideally for both B2B and B2C brands
- Strong motion design or editing skills
- Sharp judgment in typography, layout, color, and composition
- Fluent in Figma and Adobe Creative Cloud
- Experience building or evolving a visual identity, including guidelines and templates
- Ability to discuss post-launch results or feedback and apply learnings
- Ability to use AI with judgment and explain its role in the work
- Ability to ask good questions, explain work to non-designers, and handle feedback and competing deadlines
- Portfolio required, including motion and video work and a description of owned contributions
- Bonus: experience designing for events, conferences, or trade shows
- Bonus: experience making complex technology or products clear and engaging
- Bonus: familiarity with marketing technology, customer engagement, or data platforms
- Bonus: experience developing and testing creative for paid social or digital ads
- Bonus: art direction of photography or illustration
- Bonus: experience with Claude Design or Sanity
🏖️ Benefits
- Medical, dental, and vision coverage
- Company-sponsored short-term disability, long-term disability, and life insurance
- 401(k) program with company match
- Flexible PTO: take what you need, when you need it
- Parental leave: 16 weeks for birthing parents and 12 weeks for non-birthing parents
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