Senior Brand Designer

[REDACTED] sits at the intersection of expertise and empathy. Our products need to feel credible enough to trust and approachable enough to use when parents are tired, busy, and looking for clear guidance

Our brand is still early, which means there’s a lot of room to shape where it goes next. We’re beginning a brand refresh and redesigning our website, and we’re looking for a designer who wants to help define the visual language

As Senior Brand Designer, you’ll help define and evolve [REDACTED]’s visual identity and bring it to life across the business

You’ll work closely with the Creative Director and collaborate with partners across Marketing, Product, and Engineering to build a brand system that is distinctive, flexible, and useful in practice

Your work will show up everywhere from our website and campaigns to the App Store, paid media, lifecycle marketing, and the product itself

This is a hands-on role with significant ownership. You’ll contribute to the big-picture direction while also doing the work to make that direction real, from developing the brand system in [REDACTED] to designing individual campaigns and experiences

• Partner with Product, Marketing, and Engineering to create a cohesive [REDACTED] brand experience across the app, App Store, [REDACTED], campaigns, paid media, lifecycle, content, and other brand touchpoints
• Help maintain and expand a flexible brand system that scales with the needs of the business
• Collaborate with the Creative Director to define how [REDACTED]’s visual identity is expressed across experiences and channels
• Act as a champion for the brand, helping establish a consistent and distinctive point of view across the organization
• Partner with Product Design to bring the brand into the product experience, not just the marketing around it
• Brief and collaborate with external partners across illustration, motion, video, and agency engagements to execute high-quality work
• Design through iteration, experimentation, audience insights, and performance data to understand what resonates with families
• Ensure consistency across marketing channels while identifying opportunities to evolve and expand the capabilities of our visual system
• Be an active participant in design at [REDACTED], providing thoughtful feedback across Marketing, Product, and Design teams