Senior Brand & Creative Designer

We’re looking for a Senior Creative Designer who combines strong visual creative skills with a passion for brand positioning, customer insight and creative strategy. You’ll help shape how [REDACTED]’s digital products and services are positioned, understood and experienced by players around the world

This role starts before design begins. You’ll challenge briefs, uncover customer insights and turn complex offerings into clear, compelling propositions that connect functional benefits with emotional appeal. Working alongside designers, copywriters and other creative specialists, you’ll translate that thinking into distinctive visual territories, creative direction and digital brand experiences

You’ll also build and present compelling creative proposals, bringing stakeholders with you through clear thinking, confident storytelling and inspiring ideas. This isn’t primarily a traditional advertising campaign or production-design role. It’s an opportunity to shape the strategy and creative direction behind [REDACTED]’s digital products and services

• Understand the business challenge - Interrogate briefs, challenge assumptions and identify the underlying business and customer problems. Connect marketing objectives with customer behaviour to find stronger creative opportunities
• Shape positioning and propositions - Use customer research, insights and performance data to help define brand positioning, messaging hierarchies and compelling customer propositions. Turn complex features into meaningful functional and emotional benefits
• Develop creative and visual direction - Translate strategy into distinctive visual territories, brand identity concepts and design principles. Work with designers, copywriters and creative specialists to develop ideas that are clear, engaging and unmistakably [REDACTED]
• Create connected digital experiences - Ensure creative positioning works across [REDACTED] Store, [REDACTED], CRM, social and other digital touchpoints, adapting messaging and creative direction to different audiences and stages of the customer journey
• Build and sell the idea - Create high-quality, visually compelling presentations that simplify complex thinking, communicate creative recommendations and inspire stakeholder confidence. Collaborate with the wider team to raise creative standards and share effective ways of working