Senior Associate, Art Director - Brand Design System & Standards

Senior Associate, Art Director - Brand Design System & Standards

We are seeking a Senior Associate Art Director to join the Brand Design Systems team at [REDACTED]. This role is for a designer with a branding and design background, a deep mastery of visual storytelling and a systems thinking approach. You will be responsible for developing, designing, and documenting our brand identity, including enterprise-wide brand standards and the visual systems that power our experiences.

In this role, you must be a strategic thinker capable of balancing high-level enterprise brand needs with the specific nuances of individual audience segments. You won't just maintain what exists; you will imagine how our design system flexes and evolves to meet the needs of tomorrow, proactively identifying opportunities to make our brand identity more modern, relevant, and distinctive. You'll be at the intersection of a world-class financial institution and a cutting-edge in-house creative team. You'll have the resources to build at scale and the creative freedom to push a Fortune 100 brand into its next chapter of visual identity.

WHAT YOU'LL DO:

• Design, develop, and document our brand identity and its delivery systems. You'll ensure that every rule and asset is clear, accessible, and ready for enterprise-wide implementation.
  • Pivot between high-level conceptual "big ideas" and the meticulous documentation required to scale them effectively.
  • Proactively evolve our visual language. You'll anticipate future market trends and technical needs to ensure our design system remains modern, relevant, and resilient.
  • manage and improve a complex library of assets, specifically focusing on the user experience for our internal associates to ensure the system is intuitive and friction…