Product Manager – Growth & Website

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📋 Description

• Own the website, GEO, and acquisition funnel for Career Professionals and Self Serve Employers segments
• Own self-serve conversion from first visit through signup, upgrade, and handoff to the Assisted tier
• Own B2P and SMB messaging in practice and assess whether it converts
• Produce an evidence-backed answer to the LTV:CAC question
• Document the Critical User Journey for the self-serve signup and upgrade path
• Drive self-serve revenue growth and determine whether the role should become a permanent Senior PM seat

🎯 Requirements

• Real self-serve growth experience, including funnel optimization, conversion, GEO, and a track record of moving a number without a sales team's help
• Comfort being precise about what the product actually does
• Ability to distinguish messaging for the core learner product from Command, which Self Serve Employers do not receive
• Bias toward writing things down and building documentation in an open-whitespace environment
• Legal right to work in the country where the job is located

🏖️ Benefits

• Inclusive global workplace
• Equal opportunity to belong, contribute and grow

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