Product Manager - Content Creation, Design System (Associate Director)

Job Description

You will be responsible for managing and evolving the omnichannel design system that underpins how customer-facing content is created, assembled, and delivered across all brands and geographies. This role owns the design system as a product, covering its component library, design tokens, usage standards, documentation, and governance model, so that every brand and market works from one consistent, accessible, and modular foundation. The role sits within the content supply chain space and spans the design and content tooling landscape, including [REDACTED] Creative Suite, [REDACTED], and emerging AI capabilities.

This leader partners across product, brand, creative, agency, technology, and market teams to define the standards and rules that govern content development at scale, and to drive adoption of the design system across the organization. The role requires strong cross-functional leadership in a matrixed environment, with accountability for the design system roadmap, component and token architecture, contribution and governance processes, release and versioning discipline, and measurement of reuse, consistency, and adoption across brands and markets.

This role will report to the Director, Content Creation & Storage. It will supervise and coordinate the work of others in a matrixed environment, without formal direct reports.

Key Accountabilities

Design System Strategy and Roadmap

• Own the omnichannel design system as a product, defining its vision, roadmap, and release plan so that it serves all brands and geographies with one consistent set of components, patterns, and tokens
• Translate brand identity, accessibility requirements, and channel needs into design standards, rules, and reusable components that teams can apply without reinterpreting them
• Govern the integration between [REDACTED], [REDACTED], and downstream developer environments, ensuring design…