Product Director, Consumer Channels

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

📋 Description

• Define the product strategy, roadmap, and investment priorities for [REDACTED]’s consumer digital experiences
• Identify and prioritize high-value opportunities using customer needs, behavioral signals, business performance, and emerging capabilities
• Translate opportunities into clear product direction, priorities, and measurable outcomes
• Make portfolio tradeoffs across customer value, business impact, evidence, effort, risk, and learning potential
• Balance performance optimization, foundational capability, and longer-term innovation
• Lead the digital journey from initial need through quote, coverage, scheduling, payment, and service
• Identify and reduce friction limiting conversion, self-service, or customer confidence
• Connect product decisions to revenue, margin, conversion, satisfaction, and operational performance
• Use behavioral data, research, experimentation, and customer signals to improve the journey
• Partner with Pricing, Marketing, and business leaders on pricing, offers, payment options, and commercial levers
• Establish use of AI across discovery, analysis, synthesis, prototyping, experimentation, and product decision-making
• Use AI-native tools to analyze customer behavior, interactions, and product performance
• Build team fluency in AI-enabled product work
• Determine how conversational, agentic, predictive, and adaptive capabilities integrate into consumer experiences
• Define AI opportunities for self-service, decision support, personalization, and service outcomes
• Ensure AI-enabled experiences have customer value, measurable outcomes, appropriate controls, and clear expectations
• Lead, coach, and develop product managers across the consumer portfolio
• Set standards for product judgment, customer understanding, analytical fluency, experimentation, and execution
• Foster continuous discovery and delivery with clear outcomes, priorities, and accountability
• Partner with Design and Engineering on product strategy, priorities, and outcomes
• Collaborate with Marketing, Pricing, Analytics, Technology, Operations, Contact Center, and business leadership
• Align teams around opportunities, priorities, success measures, and decisions
• Bring structure and clarity to complex product decisions
• Perform other duties as assigned and comply with policies and standards

🎯 Requirements

• Bachelor's Degree or equivalent work experience
• 7-9 years of product management or digital product experience
• Significant ownership of consumer-facing digital products at scale
• Experience leading and developing product managers
• Track record of raising product judgment and team performance
• Experience owning digital products from strategy and discovery through launch, measurement, and continuous improvement
• Success improving high-intent consumer journeys such as commerce, booking, quoting, scheduling, or self-service
• Strong analytical fluency and hands-on experience with digital analytics platforms such as [REDACTED], [REDACTED], [REDACTED], [REDACTED], [REDACTED], or similar
• Fluency using AI across product strategy, discovery, research synthesis, analysis, prototyping, experimentation, and optimization
• Experience using AI-native tools to investigate customer behavior, product performance, and emerging opportunities
• Experience with experimentation, A/B testing, funnel optimization, and evidence-based product decision making
• Ability to connect customer needs, behavioral signals, business strategy, and technology capabilities into product direction and investment priorities
• Experience working in continuous discovery and delivery environments
• Strong written and verbal communication skills
• Preferred: Experience shipping AI-enabled, conversational, agentic, predictive, or personalized product capabilities
• Preferred: Experience leading products spanning customer-facing and employee-facing digital experiences
• Preferred: Experience with behavioral analytics, voice of customer, journey analysis, service design, and customer research methods
• Preferred: Familiarity with APIs, data products, design systems, experimentation platforms, and modern digital product foundations
• Preferred: Experience connecting digital conversion to operational capacity or service fulfillment

🏖️ Benefits

• Fulfilling career support
• Encouragement to maintain work-life balance
• Reasonable accommodations in accordance with ADA, ADEA, FMLA, and other applicable laws

Apply Now