Product Designer

We're unlocking access to the NHS, because healthcare is not truly free until it's truly accessible 💙

The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. Patient satisfaction is at an all time low, and the biggest reason cited is lack of access. So we’re on a mission to fix it with technology that actually works.

We're building the front door of UK healthcare, creating a future where one billion NHS appointments are transparent and instantly bookable, and patients are guided to the right service first time using AI.

We're developing critical national infrastructure. Today, 26% of GP practices in England use our patient registration software, while one in five GP practices in London use Bookable Search to help new patients find and book appointments seamlessly.

Our latest product, Bookable Navigator, extends this vision by automatically booking appointments for existing patients.

We operate from within a working GP practice in East London 🏥 We're backed by [REDACTED], [REDACTED] and the NHS Clinical Entrepreneur Programme, and were previously ranked the 8th fastest-growing startup in the UK and 33rd fastest-growing in Europe 🚀

⛩️ Our Principles

Exciting challenges lie ahead. Guided by our principles, we’ll meet these challenges with a thoughtful and caring approach. These principles drive everything we do at [REDACTED]:

• 💙 Care deeply
• 🏋️‍♀️ Work hard
• 🤝 Be your word
• 💬 Trust in radical truth and transparency
• 🚀 Do your life's best work
• 🥳 Find the fun

Read more about our principles and our "why" in the [REDACTED] Handbook.

The role

We're hiring a mid-level Product Designer to work directly with our CEO to own the design of the Bookable Navigator Inbox: this is the place where GP practice teams receive, triage and act on every patient request. It's used all day by receptionists, care navigators and clinicians, and every rough edge costs them precious time with patients.

To be clear: this isn't a senior or leadership role. It's for a designer who has spend 3-5 years shipping within fast-paced product teams and wants to accelerate their career. You'll have a lot of ownership, be expected to stay close to users, and work closely with engineering. If you are hungry, want to work hard, and want a role of a lifetime, we'd love to hear from you.

What you'll do

Get close to users

• Talk to practice staff regularly: run interviews, sit in on real shifts, and watch how the Inbox gets used
• Research and scope product tickets before they reach engineering, so we build the right thing
• Become the user: dogfood the product until you know its friction better than anyone

Use data

• Dig into product metrics to find where people get stuck, then turn that into design work
• Measure whether what you shipped actually made things better

Design and ship

• Take ideas from scrappy MVP through to polished, high-fidelity design
• Make things simple, beautiful and usable, for people working under real time pressure
• Work side by side with engineers, from first sketch to what goes live
• Use AI tools like Claude every day to research, prototype and move faster

About you

• You've cut your teeth on at least two great products, shipped and used by real people
• You've worked in a product team, and you've worked at a startup
• You're obsessed with UI and think about design constantly, down to the spacing on a button
• You're excited about talking to users and getting close to the problem
• You have the fire to improve: you seek out feedback and want to get much better quickly
• You're comfortable with numbers and can make a case from data
• You already use AI tools in your workflow

Bonus: the best candidates will think like a product manager. You ask why before how, can scope a problem down to what matters, and have opinions about what to build next. We'll explore this in the interview process.

Progression

As AI changes how software gets built, the line between design and product is blurring, and this role sits right on the edges. You'll start owning the Inbox experience, and grow towards owning product decisions end to end.

We want people who could one day found their own company. Here you'll get the reps to do it: real users, real problems in the NHS, and the freedom to work directly with our CEO to shape what we build.

The details

• Salary: competitive, plus equity
• Location: London (Stratford), in the office 4 days a week with 1 day (Wed) working from home

💙 A bit about us

• 💙 We’re all NHS staff. We’re inside-outsiders. Trusted with one of the biggest datasets in the world.
• 🏥 Our office is within a GP practice. This is our unfair advantage. Got a question? Pop down the corridor. Want to learn how your work affects real patients? Pop downstairs to reception.
• 💪🏼 4 days in the office and 1 day WFH (for most roles). We highly prioritise in-person communication and prefer candidates who want to work 4+ days a week in the office. Our anchor days are Mon, Tues, Thurs and Fri. Homemade breakfast and lunch are on the house every day when you're in the office, ensuring you're fuelled for success!
• 🌀 We work in growth cycles. Every 8 weeks we do the same set of activities. 1 week outside of Business-as-Usual to research, strategise, plan our work. 7 weeks to knuckle down and deliver it.
• 🤝 We’re highly collaborative. One of the benefits of a high trust team is we often work autonomously, but as a team we’re very collaborative by nature. Two heads are often better than one, and we frequently lean on each other to solve problems together.
• 🤜🏽 We’re backed by industry leaders. We’re on the [REDACTED] Accelerator, backed by the NHS Clinical Entrepreneur Program, winners of the [REDACTED] Healthtech Challenge, [REDACTED], and [REDACTED] (S23).

🚀 An opportunity for real upside

• 💉 Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice.
• 🎢 Every 8 weeks we take a day off to socialise as a team. In the past we’ve hiked box hill, raved at All Points East and spent one rainy day at Thorpe park. This works out as 6 working days a year.
• 📚 Learning budget of £250 annually and time off to spend it - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth.
• 🍽️ Homemade breakfast and lunch are on the house when you're in the office, ensuring you're fuelled for success!
• 🥡 Team takeaways every Monday night
• 🥗 Health and fitness budget of £60 per month - see more here
• 🧘‍♂️ An additional 7 days of paid leave is available if you want to take time to learn how to meditate.
• 💫 Tooling; You’ll have your choice of operating systems and any additional tools you need to do your best work (e.g. keyboard, additional monitors, mouse etc). If you’re on our Engineering teams you’ll receive the latest MacBook Pro and our Growth & Ops teams receives a MacBook Air.
• 🩺 We know health and family come first which is why we have a generous sick leave policy with additional days that can be taken for mental health leave.
• ✈️ We prioritise time outside of work to bond, once a year we’ll holiday together! Destination chosen by popular vote. In 2025, we spent 8 days in a surf camp in France!
• 👎 No private medical insurance, because we believe in the NHS and we are here to improve it!
• 🐥 Parental leave: Post passing probation it is: statutory - 6 weeks 90% pay then, SMP for 33 weeks; if you've been an employee for a year: 12 weeks 100% pay then, SMP for 27 weeks; and if you have been here for 2 years: 18 weeks 100% pay then, SMP for 21 weeks. This will improve over time. We also include up to £9,000 of childcare contribution for primary caregivers to support a five-day return where possible.
• 👪 Fertility leave. We understand how difficult a fertility journey can be. This is why we give an extra 5 days off per year if you or your partner are going through fertility treatment.
• 🐖 Pension - We operate a standard 3% employer contribution and employees auto-contribute 5% of their salary. We use [REDACTED] as our provider.
• 🏡 Local living benefit - A one-off benefit to support living closer to the office: £5,000 if you live within a 30-minute walk, or £2,500 within a 30-minute bike. It is optional, available immediately on signing, and not linked to performance or progression.
• 🚕 If you choose to work late in the office, you can expense dinner after 7pm and an [REDACTED] home after 9pm, or earlier if you feel unsafe travelling in the dark. This is optional and about wellbeing, not performance or expectations.
• ⛵️And of course, an adventure of a lifetime!

🌈 Inclusive & Diverse by Design

We care about building a product that is loved and a culture that is rich in perspectives, experiences, and backgrounds.

Our team represents more than ten different cultures. We come together every lunch time for a home cooked meal, rotated among team members!

We want everyone in our team to know that they belong. We are purposeful about this and are proactively building a company that is inclusive of all people; from race, religion, sex, sexual orientation, gender identity, age, neurodiversity, disability, colour, and national origin - essentially every type of diversity. We don’t just want people who fit in, we want them to fit together. We're active in continually improving the way we make this happen.