Principal Product Manager - ML / Subscriptions Growth

[REDACTED]'s mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators.

The Subscriptions Mission builds and evolves [REDACTED]'s subscription products and marketplace experiences to drive sustainable user and revenue growth globally. We focus on awareness, acquisition, activation, retention, and monetization strategies that help users unlock the full value of [REDACTED] while enabling the business to scale efficiently and responsibly.

User Understanding sits within Subscriptions and focuses on building the intelligence layer that makes our growth efforts smarter—through decisioning, data signals, and ML models that power personalization across surfaces and lifecycle moments. You'll work at the intersection of machine learning innovation and commercial strategy, partnering closely with ML engineers, data scientists, data platform teams, product insights, and business stakeholders to shape high-impact growth initiatives.

What You'll Do

• Set the product vision and multi-quarter strategy for ML- and AI-driven subscriber growth across awareness, acquisition, activation, retention, and monetization. These strategies will define and inform how we develop data signal sourcing, data platform capabilities, and model validation.
• Own a portfolio of initiatives end-to-end, aligning multiple squads and stakeholders around clear goals, sequencing, and measurable outcomes (conversion, churn, ARPU, LTV).
• Turn behavioral and revenue signals into crisp hypotheses, define success metrics and guardrails, and drive an experimentation roadmap that's prioritized by impact and learning value.
• Establish strong measurement practices…