Principal Product Manager, Creator

📋 Description

• Define the long-term vision and multi-quarter product strategy for the Creator Experience
• Shape how creators discover opportunities, connect with brands, and turn influence into shoppable content
• Reimagine the creator experience for the AI era by simplifying workflows, removing friction, and creating differentiated products
• Explore how AI/ML can transform and expand creator influence
• Use creator understanding, behavioral data, and experimentation to improve engagement, retention, creator earnings, and experience quality
• Define and monitor outcome measures across experience quality, creator engagement and retention, and creator earnings
• Establish baselines, make trade-offs explicit, and use results to guide investment and iteration
• Align Product, Engineering, Design, Data, and Creator Success teams around product vision and execution
• Apply AI-native frameworks and real user signals to learn quickly from customers
• Serve as a senior product thought partner, challenge assumptions, elevate product thinking, and improve decisions across teams

🎯 Requirements

• 8+ years of Product Management experience, including ownership of complex product areas, multi-quarter product strategy, and demonstrated influence on product direction and business outcomes across multiple teams
• Preferred: Experience with e-commerce, creator platforms, marketplaces, recommendations or Product discovery
• Proven experience shaping product vision and strategy for consumer-facing products or complex platforms at scale, with a track record of delivering meaningful customer and business impact
• Hands-on experience shipping and improving AI-powered products, including personally writing evaluations (evals): developing realistic test cases, defining quality criteria and scoring rubrics, and using failure analysis to guide iteration and launch decisions
• Experience independently building functional prototypes using AI tools to make ideas tangible, test assumptions with customers, and inform product and engineering decisions before investing in full development
• An established practice of using AI in day-to-day product work, from synthesizing customer research and analyzing data to prototyping and running experiments, with strong judgment about how to validate outputs and where human expertise matters
• Strong product judgment, balancing technical complexity, business priorities, and long-term investments
• Demonstrated ability to lead complex, cross-functional initiatives, influence strategic product and investment decisions, and build alignment with senior leaders without direct authority
• Strong communication and storytelling skills
• Bachelor's degree or equivalent practical experience
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback
• For US-based roles, authorization to work in the U.S. is a precondition of employment; [REDACTED] is not offering new sponsorship opportunities for persons requiring employment visas such as H-1B

🏖️ Benefits

• The opportunity to be part of the leading global company in creator commerce
• A remote-first, productivity-first environment
• Competitive compensation and benefits package to meet the needs of you and your family
• 401(k) with [REDACTED] company matching
• Medical Insurance, Vision Insurance, Dental Insurance
• Paid Maternity Leave and Paid Paternity Leave
• Summer Fridays and Flexible PTO
• For temporary full-time employees, benefits eligibility may vary

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