Principal Product Designer

We’re the [REDACTED] – home to [REDACTED], [REDACTED], [REDACTED] and [REDACTED] – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.

We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.

We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.

If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷

At [REDACTED], we're entering an exciting new chapter in how we design product features that millions of people love.

We're looking for a Principal Product Designer to help shape the future of our customer experience. This is a rare opportunity to influence the direction of our product beyond individual features, solving the biggest customer challenges across multiple journeys while raising the bar for design craft across the business.

You'll be a senior individual contributor with influence across Product, Design and Engineering, partnering with leaders across the organisation to create experiences that are intuitive, beautifully crafted and commercially impactful. From defining strategic opportunities to sweating the smallest interaction details, you'll balance big-picture thinking with exceptional execution.

If you're passionate about creating products that delight customers, thrive in ambiguity, and enjoy bringing people together around a shared vision, we'd love to hear from you.

Key Responsibilities:

• Lead the design of [REDACTED]'s most strategic, complex and high-impact customer experiences across multiple product areas.
• Shape end-to-end customer journeys that connect user needs, business priorities and technical considerations.
• Move confidently between strategic thinking and detailed interaction design, ensuring every experience is intuitive, accessible and beautifully crafted.
• Set creative direction and raise the quality of design across the wider product experience.
• Combine customer insight, research, data and commercial understanding to deliver measurable outcomes.
• Influence product strategy by identifying opportunities that span multiple teams and customer journeys.
• Facilitate alignment between Product, Engineering, Research, Brand, Commercial and senior stakeholders to solve complex problems together.
• Act as a force multiplier across the Product Design team through mentoring, constructive critique and reusable design patterns.
• Champion the evolution and consistent application of [REDACTED]'s design system.
• Help create experiences that strengthen customer engagement, loyalty and long-term business growth.

About you:

• Proven experience solving large, ambiguous product challenges with measurable customer and commercial impact.
• Exceptional product design craft across interaction design, visual design, information architecture, prototyping and end-to-end journey design.
• Ability to think strategically while maintaining an exceptional eye for detail.
• Strong systems thinking and problem-framing skills, with confidence tackling complex challenges.
• Experience balancing customer insight, experimentation and business objectives to inform design decisions.
• High level of proficiency with [REDACTED] and modern AI-powered design tools.
• Excellent storytelling, communication and facilitation skills, with the ability to influence senior stakeholders through evidence rather than authority.
• Strong commercial awareness and an understanding of how great design contributes to business performance.
• Passion for collaboration, mentoring and raising the standard of design across a wider team.
• Experience designing scalable, accessible experiences across web and native applications.
• Comfortable working in fast-moving, evolving product environments where priorities can shift.

Interview Process:

• Recruiter Screening Call
• Portfolio Review with members of the Product Design Leadership Team
• Design Case Study Interview
• Collaborative Whiteboard Session
• Final Interview with Product Design Leadership

Our interview process may evolve slightly depending on scheduling, but we'll keep you informed every step of the way.

What's in it for you?

We believe in empowering our team to do their best work. Enjoy:

• 💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
• 💆🏽 Wellbeing First: Private healthcare (UK) and mental health support
• 🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
• 📈 Career Growth: Learning allowances, coaching & development programs.

Want to know more?

Explore our full benefits package: here

Check out our podcast, tech blog and product blog to hear more about how we work and what we're building!

Our Ways of Working:

We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at [REDACTED]. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.

[REDACTED]'s Commitment to Equality, Diversity, and Inclusivity:

At [REDACTED], we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.

From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.

We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.

We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.

If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.