Principal Product Designer

Location: UK Based, Remote-first (with monthly travel to London)

At [REDACTED], we're here to create better mental health.

We believe mental health should be a source of strength, not struggle – for people, teams, and entire organisations.

We combine science, technology, and human care to help companies like [REDACTED], [REDACTED], [REDACTED], and the [REDACTED] improve mental health and drive performance.

Now we’re looking for more brilliant people to help us do it.

🚀 Our Values

We’re building a company where ambition and empathy go hand in hand.

• Outpace the rest – Move fast. Deliver excellence.
• Stronger together – We go further, faster, together.
• Client first – We win, when our clients win.

🌈 Inclusion & Belonging

We’re building a place where everyone feels seen, heard, and supported – and where difference is celebrated.

If you need adjustments during the process, tell us when you apply or email Learn more about how we hire and our commitment to equity in our Candidate FAQ →

🎯 The Role — Principal Product Designer

We’re looking for a Principal Product Designer to shape complex, cross-platform journeys that help members find the right support at the right moment — and help that support create measurable, lasting change.

You’ll bring design-led thinking to roadmap and strategy, own high-impact experiences across our B2B2C platform, and model beautiful, rigorous product design for complex member and client needs.

What you'll do

• Lead the design of complex journeys across web and mobile, helping members find, understand, and access the right support at the right moment.
• Shape product strategy and roadmap conversations through research synthesis, analytics, concept exploration, and future-state prototypes — connecting design decisions to measurable member, client, and business outcomes.
• Produce high-quality design work across web and mobile experiences, including complex workflows, edge cases, error states, and moments where trust, clarity, and human care matter.
• Explore how AI-enabled, personalised, or data-informed experiences can help members access support in ways that feel useful, transparent, safe, and human.
• Design clear, actionable client-facing experiences that help organisations understand engagement, outcomes, and the value [REDACTED] is creating.
• Build lightweight research and learning practices that help teams understand member and client needs, test assumptions quickly, and make better product decisions.
• Support the evolution of our design system and product patterns at scale, helping strengthen consistency, accessibility, adoption, and craft across the product experience.

🌟 About You

In the spirit of equity and continuous growth, we invite you to remove education from your CV. Qualifications are not a factor in our decision-making. However, some experience in the following is important for this position:

• You have significant product design experience, ideally in complex B2B2C enterprise SaaS environments.
• You’re able to shape coherent product experiences across web and mobile, balancing system-wide consistency with platform-specific interaction patterns.
• You’ve developed a portfolio that shows end-to-end ownership: framing ambiguous problems, shaping strategy, and shipping detailed, high-quality product design.
• You have owned or significantly shaped a design system at scale, including governance and adoption.
• You’re comfortable holding a high bar with autonomy, setting direction as well as following it.
• Strong written and verbal communication, with the ability to tell the story of a design decision clearly to engineers, product managers, and executives.
• You mentor or elevate other designers, even without formal management responsibility.
• You know how to use AI thoughtfully as part of the design process, from discovery and synthesis through to prototyping and product delivery.

Tip for candidates: If you’re unsure whether to apply – do. We know great people don't always tick every box.

💚 Life at [REDACTED]

We believe wellbeing and performance go hand-in-hand – and we build our environment to support both.

A few highlights:

• ✅ Private medical for you & your family
• ✅ Equity in [REDACTED]
• ✅ Generous gender-neutral parental leave
• ✅ 25 days holiday + birthday + celebration days
• ✅ Revive & Thrive Days – company-wide Friday off monthly
• ✅ Flexible working + early Friday summers
• ✅ Remote-first within the UK, with monthly in-person meet-ups and access to a London co-working space
• ✅ Annual learning budget + learning leave
• ✅ Free weekly therapy or coaching sessions
• ✅ Wellbeing support via [REDACTED] & [REDACTED]

See all benefits on our Careers Page →

Compensation: £90K – £112K • Offers Equity

• £90K – £112K • Offers Equity

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