Principal Brand Designer

At [REDACTED], Design is more than aesthetics, it’s how millions of people build trust, discover opportunities, and connect with their communities

As Principal Brand Designer, you’ll shape how [REDACTED] and its portfolio of brands are experienced across every customer touchpoint

Reporting to the Director of Product Design, you’ll define the visual principles, creative systems, and brand standards that unite a diverse portfolio while allowing each brand to express its unique identity

This is a highly strategic, hands-on individual contributor role for someone who combines exceptional craft with systems thinking, influences through expertise, and embraces AI as a catalyst for creativity, consistency, and scale

Working in close partnership with Marketing, Brand Strategy, Product Design, Communications, Employer Brand and regional teams, you’ll translate business strategy, customer insights and brand positioning into cohesive creative systems that strengthen brand equity, build customer trust and accelerate high-quality execution across the organisation

You’ll establish the creative vision and quality bar for brand design, while building the frameworks, governance and tools that enable teams worldwide to create distinctive, consistent and impactful brand experiences

Define the future of [REDACTED]’s Group’s brand ecosystem:

Partnering with the Director of Product Design, Marketing and Brand Strategy, you’ll evolve the visual identity and creative direction across [REDACTED] and its portfolio of brands

You’ll ensure our brands feel connected where they should, distinctive where they need to be, and consistently recognisable across every customer touchpoint

• Group-wide brand identity systems and visual standards
• Brand visual identity governance, quality assurance and design principles
• Multi-brand design systems and asset libraries
• Creative direction across digital, physical and experiential touchpoints related to brand design (excludes advertising)
• Long-term evolution of [REDACTED]’s visual identity and assets

Build scalable creative systems powered by AI:

You’ll help define how AI enhances brand design across [REDACTED] by developing AI-ready design systems, prompt libraries, reusable templates, automation workflows and governance that empower teams to produce high-quality work consistently and efficiently

Rather than replacing creativity, you’ll ensure AI amplifies craftsmanship, accelerates production and strengthens consistency while maintaining the integrity of every brand

You’ll also stay ahead of emerging technologies, identifying opportunities where AI can improve creative workflows, collaboration and design quality across the organisation

Raise the creative standard across [REDACTED]:

As the most senior brand design practitioner, you’ll establish the benchmark for the application of brand design across product launches, executive communications, presentations, employer branding, events, web experiences and marketing initiatives

You’ll provide creative direction, thoughtful critique and hands-on design leadership, ensuring every expression of the brand reflects exceptional craft, clarity and purpose

Translate strategy into brand experiences:

You’ll partner closely with Marketing and Brand Strategy from the earliest stages of initiatives, transforming customer insights, research and business priorities into compelling visual systems and brand experiences

You’ll contribute strategic thinking—not simply execute briefs, helping teams solve complex business challenges through design that strengthens trust, recognition and long-term brand value

Drive adoption and influence across the organisation:

Creating great systems is only part of the role, you’ll ensure they’re embraced

You’ll build documentation, enablement programmes, design resources and governance models that help global and regional teams confidently apply [REDACTED]’s brand standards

You’ll influence senior stakeholders across Product, Marketing and Executive Leadership, aligning teams around a shared creative vision and ensuring design has a meaningful voice in strategic decision-making

Mentor and elevate the craft:

As a Principal Designer, your influence extends well beyond your own work

You’ll coach designers through critique, mentoring and collaboration, fostering a culture of craftsmanship, systems thinking and continuous improvement

While this isn’t a people management role, you’ll be recognised as a trusted design leader whose expertise elevates the entire organisation

Why join [REDACTED]:

[REDACTED] operates some of the world’s most recognized online marketplaces, connecting millions of people every day to buy, sell, find jobs, discover homes, and build businesses

As our Principal Brand Designer, you’ll have a unique opportunity to shape the future of multiple global brands while defining how AI and design systems work together to create consistent, high-quality brand experiences at scale

This role offers the chance to influence design beyond individual projects to build the frameworks, standards, and creative vision that will guide [REDACTED]’s brands for years to come

If you’re excited by solving complex brand challenges, setting the highest creative standards, and pioneering the future of AI-enabled design, we’d love to hear from you

Benefits

• Range of development programs and resources designed to help you thrive in a way that suits you
• Unlimited therapy and coaching sessions through our [REDACTED] partnership
• ‘Speak Up’ (87% of our employees say they feel able to speak openly and not shy away from difficult conversations)
• Quarterly engagement surveys
• Hybrid working set-up (differs for each role)