Performance Creative Strategist, Graphic, Video & AI Designer

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📋 Description

• Develop 10–20+ new concepts and angles across 4–8+ products weekly
• Produce 80+ finished, launch-ready ad assets across statics, video, and variations
• Turn winning concepts into iterations with new hooks, headlines, formats, sizes, personas, and offers
• Deliver launch-ready creative in hours rather than days
• Maintain quality, brand standards, and compliance
• Build and ship high weekly volumes of static and video ads across multiple products
• Use AI and other creative tools to multiply output while preserving strategic thinking
• Research competitor ads, reviews, [REDACTED], [REDACTED], [REDACTED], and customer psychology
• Work directly with media buyers to analyze performance and set testing priorities
• Kill weak ideas quickly based on data
• Create concepts for advertorials, listicles, PDPs, and ad VSLs, matching angles to landing pages and offers
• Brief video editors and other creative resources
• Write production briefs including scripts, budgets, production details, and creative direction
• Maintain an organized creative library and naming system
• Report to the VP Creative / CMO

🎯 Requirements

• Portfolio of performance creative work required
• Proven ability to produce high volumes of ad creative on tight timelines
• Hands-on skill with AI image, video, and copy tools
• Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category
• Experience with concepts that have spent $100K+/month
• Track record of ads that drove actual paid acquisition
• Strong understanding of [REDACTED] buying and creative volume and diversity for scaling
• Strong copywriting instincts and excellent visual design skills
• Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
• Ability to run a creative pod without constant founder hand-holding
• Mastery of [REDACTED], [REDACTED], [REDACTED], [REDACTED], and Native ad creation and strategy
• Understanding of [REDACTED] creative strategy and awareness levels
• Understanding of hooks, leads, mechanisms, and belief shifts
• Understanding of UGC, statics, VSLs, advertorials, PDPs, and presells
• Ability to analyze winning ads and identify underlying patterns
• Ability to read performance data, spot winners, and iterate quickly
• Reliable personal laptop or desktop computer before start date
• High-speed internet connection before start date
• Portfolio must include paid social statics and video, performance context, winning-concept iterations, and AI-assisted work examples
• [REDACTED] Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut
• [REDACTED] Ads Manager and [REDACTED] Ad Library
• [REDACTED] Creative Center
• [REDACTED]/[REDACTED] and [REDACTED]
• [REDACTED]

🏖️ Benefits

• Performance bonuses at various performance milestones
• Medical and Dental Insurance
• Flex Time off after 90 days
• Creative freedom
• Proprietary AI creative tool provided for daily use

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