Martech - Digital Marketing Content Writer

DIGITAL MARKETING CONTENT WRITER

STATUS: EXEMPT

REPORTS TO: DIRECTOR – DIGITAL MARKETING AND CHANNEL MANAGEMENT

DEPARTMENT: MARTECH

JOB CODE: 11814

PAY RANGE: $70,400.00 - $80,000.00 ANNUALLY

GENERAL DESCRIPTION:

[REDACTED] is seeking a Digital Marketing Content Writer with expertise in crafting digital copy that is clear, concise, and action-oriented. The ideal candidate excels at developing engaging content tailored for digital platforms, with a strong understanding of Search Engine Optimization best practices to optimize visibility and engagement. Experience working within a Content Management System (CMS) is essential, as is comfort navigating the specific nuances of financial products and services. This role will assist in content audits, developing content landing pages, emails, coordinating with external agencies, and supporting content strategy.

TASKS, DUTIES, FUNCTIONS:

1. Develop engaging campaign content along with department copywriters while working with designers, creative agencies, and internal business owners.
2. Schedule and/or participate in cross-departmental kick-off meetings to understand campaign goals and product benefits in order to craft clear, accurate and consistent messages.
3. Manage and publish content within a Content Management System (CMS) to ensure accuracy, functionality, and optimization.
4. Utilize project management tools to track tasks, meet deadlines, and communicate progress effectively.
5. Write compelling and actionable copy consistent with the company's brand voice and personality, in addition to proofreading and editing communications for grammar, spelling, and content accuracy.
6. In partnership with subject matter experts, develops articles, FAQs, and other materials necessary to communicate value proposit…