Marketing Design Lead

As a Marketing Design Lead at [REDACTED], you will create visually appealing and cohesive designs that communicate a brand's message, enhance its identity, and achieve campaign objectives. Your strategic design and creative output will bridge strategy and execution, focusing on aesthetics, user experience, and brand consistency across various media.

On a day to day, you will:

• Collaborate with the growth team and copywriters to brainstorm and develop visual concepts for advertising campaigns, email campaigns, conferences, and other unique experiences.

• Translate campaign ideas into visual frameworks that align with [REDACTED]'s brand identity.

• Prepare mood boards, style guides or prototypes via super strong swipes or sketches to communicate a project's visual direction.

• Design a wide range of assets for print, digital, and social media, including social media graphics, banner ads, posters and billboards, email templates, website or app interfaces, and presentation decks.

• Create dynamic visual video ads, GIFs, or interactive graphics.

• Edit and produce engaging video content for campaigns, including cutting footage, adding motion graphics, sound, and ensuring brand consistency.

• Ensure that designs and videos align with [REDACTED]'s overall marketing strategy and target audience.

• Ensure designs and videos meet technical specifications and comply with platform requirements (e.g., file sizes, resolutions, aspect ratios).

• Use creativity to overcome design challenges, such as balancing brand guidelines with fresh, innovative approaches.

• Stay up-to-date with design and video trends, tools, and techniques to bring cutting-edge visuals to campaigns.

• Conduct quality checks on final designs and video outputs, ensuring accuracy in layouts, text, co…