Manager, Creative Director - Retail Bank

[REDACTED] is looking for an innovative creative leader with a history of results and a modern, elevated portfolio. This role will support brand building and performance marketing for our Retail Bank and Café teams. Based on your experience, you will either lead our site team or integrated campaigns across a range of channels including email, web, direct mail, paid digital, video, and out of home. You’ll use your digital or omni-channel creative skills and exceptional taste to support a broad set of marketing and creative needs. If you’re a champion of strategic ideas with outstanding leadership chops and a customer-focused marketing background, we’d love to hear from you.

What you’ll do:

• Lead and inspire the team to develop strategically-grounded, insight-driven creative.
• Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.
• Empower and inspire full-time associates through coaching, and help them develop in their careers.
• Collaborate with marketing strategists and internal business clients to understand customer needs, positively influencing marketing strategy and the customer experience.
• Demonstrate expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively.
• Demonstrate an understanding of the intended audience; interprets market research and tests results, and uses findings to focus targeted marketing messages.
• Build and maintain relationships with a network of partner groups (digital, operations, legal, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner.
• Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities—both for your team and department.

Who you are:

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.
• You’re flexible and not afraid of change—in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You’re a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
• You care—about the work, your team and the customers you serve.

As a LEADER:

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
• You deeply invest in understanding the humans around you.
• You say what needs to be said and work hard to find the right words.
• You’re an expert. You also know when you’re not and need to find one.
• You use all this to make things happen, create amazing work and inspire others.

Candidates must provide a portfolio of their creative work for consideration.

Basic Qualifications:

• Bachelor’s degree or military experience
• At least 3 years of experience leading creative teams
• At least 5 years of experience with creative design tools including but not limited to [REDACTED] Creative Suite and [REDACTED]

Preferred Qualifications:

• 5 or more years of experience directly leading creative teams
• Experience at a large in-house creative team
• Experience working with a Fortune 100 brand
• Experience storyboarding, sketching or wireframing CX and UI/UX
• Experience with premarket and in market testing tools
• Experience leveraging GAI, personalization and optimization tools in creative development and marketing

At this time, [REDACTED] will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount [REDACTED] is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $151,900 - $173,400 for Manager, Creative

Richmond, VA: $138,100 - $157,700 for Manager, Creative

New York, NY: $165,700 - $189,200 for Manager, Creative

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

[REDACTED] offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the [REDACTED] Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. [REDACTED] is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. [REDACTED] promotes a drug-free workplace. [REDACTED] will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact [REDACTED] Recruiting at [REDACTED] or via email at [REDACTED]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about [REDACTED]'s recruiting process, please send an email to [REDACTED]

[REDACTED] does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

[REDACTED] is made up of several different entities. Please note that any position posted in Canada is for [REDACTED], any position posted in the United Kingdom is for [REDACTED] and any position posted in the Philippines is for [REDACTED] ([REDACTED]).