Lead Product Designer – UX/UI, Gamification, Puzzles

📋 Description

• Lead the UX and UI design of key areas of the [REDACTED] digital experience
• Lead the design of modern, mobile-first digital puzzle experiences
• Create intuitive user journeys balancing simplicity, engagement and enjoyment
• Apply gamification principles and behavioural design techniques to encourage repeat play and customer engagement
• Conduct user research and translate insights into compelling product experiences
• Produce wireframes, prototypes, user flows and high-fidelity designs
• Develop scalable design systems supporting multiple puzzle formats and partner brands
• Collaborate closely with product, engineering and commercial stakeholders throughout delivery
• Champion accessibility and inclusive design best practice
• Redesign key elements of [REDACTED]'s white-label digital offering and deliver modern user experiences aligned to the product vision
• Establish scalable and configurable design systems supporting multiple puzzle types and brands
• Enhance engagement through UX, visual design and gamification principles

🎯 Requirements

• Experience designing UX/UI for digital puzzles, mobile games, gaming products or highly gamified digital experiences
• Experience creating products that use engagement mechanics such as rewards, achievements, progression systems, personalisation or habit-forming user journeys
• Strong experience collaborating with developers throughout build, testing and delivery
• Experience creating or evolving scalable design systems
• A portfolio demonstrating impactful, user-centred digital product design
• Experience working on configurable or white-label products
• Experience supporting multiple brands, audiences or customer experiences from a common platform
• Expertise in UX methodologies, including user research, information architecture, journey mapping, wireframing, prototyping and usability testing
• Strong understanding of gamification, player motivation, engagement loops and behavioural design
• Knowledge of accessibility standards (WCAG) and inclusive design principles
• Proficiency with modern design tools such as Figma
• Strong communication and presentation skills, with the ability to explain design decisions to technical and non-technical audiences, including commercial teams and senior decision-makers across a white-label product environment

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