Lead Graphic Designer
About this role
- Lead end-to-end design across product, brand, and user experience for children’s education app, including product research, prototyping, playtesting, iteration, and developer handoff to create engaging, educational, and conversion-focused experiences
- Conduct brand and user research to define personas and inform design decisions, while continuously expanding product features in collaboration with literacy experts and engineers
- Develop and maintain a cohesive brand identity and design systems through market research, concept creation, and testing, ensuring consistency across all touchpoints
- Design and optimize web interfaces and onboarding flows using UI/UX principles to enhance usability and conversion, partnering closely with marketing and development teams
- Create and animate brand characters and UI assets to drive engagement, while also supporting marketing and internal initiatives through landing pages, printed materials, and cross-functional design guidance to maintain brand consistency
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