Head of Brand & UX
About this role
Description
About the Company
A fast-growing digital health platform focused on diabetes and weight management, helping hundreds of thousands of members manage chronic conditions through connected devices, coaching, and a consumer app. Backed by leading healthcare-focused investors, the company is scaling its consumer experience across India and international markets.
The Role
We're looking for a senior, hands-on brand and UX leader to shape how the company shows up — visually, verbally, and experientially — across product and marketing. This is an individual contributor role for someone who wants to lead through craft and judgment rather than headcount: setting the brand vision and design direction, then rolling up their sleeves to execute at a high bar.
Requirements
What You'll Do
- Own end-to-end brand identity — voice, visual language, and positioning — across the app, website, and marketing channels
- Lead UX strategy and design for key consumer journeys, from onboarding to chronic care engagement, balancing clinical trust with everyday usability
- Partner closely with product, marketing, and clinical teams to translate business and health outcomes into intuitive, well-designed experiences
- Establish and evolve design systems, brand guidelines, and UX standards as the company scales
- Bring an external point of view on category trends in consumer health, wellness, and behavior-change design
What We're Looking For
- 10+ years of experience spanning brand and UX/product design, ideally with senior individual-contributor experience at a consumer tech, D2C, or digital health company
- A strong portfolio demonstrating both brand craft (identity, storytelling, visual systems) and UX rigor (research-informed, outcome-driven design)
- Comfort operating at both strategic and execution levels — equally at ease presenting a brand vision to leadership and shipping a redesigned flow
- Experience in healthcare, wellness, or behavior-change products is a strong plus, but not mandatory
- Someone who wants ownership and impact without managing a large team
Benefits
Why Join
- High-ownership IC role with direct influence on product and brand direction
- Work on a mission-driven product improving health outcomes for a large, underserved population
- Backed by healthcare-focused investors with a strong founder-market fit and growth trajectory
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