Growth Product Manager

Growth Product Manager (North America)

🎯 About the Role

We're looking for a Growth PM to own how new users find [REDACTED], get to their first great creation, and become paying creators. You'll be responsible for activation across every acquisition channel, the free-to-paid funnel, lifecycle retention, and the experimentation engine behind all of it.

This is a high-leverage moment to join. We grew revenue 7x last year, we're launching [REDACTED] Director (our new "vibe directing" category), and we're expanding into Brazil, India, and Europe. Growth done well over the next 12months is category-defining.

You'll work directly with the founders, a distributed engineering team, and our marketing and lifecycle leads.

🎨 About [REDACTED]

[REDACTED] is a leading AI Creative Platform for visual storytelling, used by millions worldwide. We're building the next generation of creative tools powered by cutting-edge AI, enabling anyone to create videos, images, visuals, characters, and stories with unprecedented speed and imagination. We believe the future of creativity is AI-native, and we're shaping that future.

🚀 Why Join [REDACTED]

• Real growth leverage. Millions of users, fast-growing revenue, and a paywall that hasn't been seriously optimized yet. Big numbers to move.
• Category-defining product launches. [REDACTED] Director, global expansion, and new model capabilities — all need a growth owner from day one.
• Hyper-growth and huge market opportunity. [REDACTED] is growing fast (7x revenue growth last year) and is one of the leaders in an exploding new product category.
• High ownership, low process. We value judgment, clarity, and speed over bureaucracy.
• Founder-led engineering culture. Both founders are technical and deeply involved in product and architecture.

🧩 Requirements

• 3+ years of growth product management experience at a product-led growth (PLG) consumer or pro-sumer company
• Track record of moving real numbers — new-user activation, channel-level conversion, free-to-paid conversion, retention — with specifics you can walkthrough
• Deep onboarding fluency. You've redesigned onboarding for different acquisition sources (paid, organic, viral, partnerships) and can talk about what worked and what didn't
• Strong experimentation chops — power, sample sizing, holdouts vs. A/B, sequential testing pitfalls, reading noisy results honestly
• Comfortable in the growth tooling stack: Amplitude or similar, Stripe, attribution (Meta Pixel, Meta Conversions API, GA4), lifecycle tools (Customer.io, Iterable, Braze, or similar)
• Quantitative — comfortable in SQL or with analytics dashboards, and you don't wait for someone else to pull the data
• Strong product instincts — you can look at a funnel, talk to a few users, and quickly identify the biggest opportunity
• Comfort working across time zones with a distributed engineering team
• Demonstrate an AI-native approach to daily workflows by effectively leveraging AI tools to improve productivity, creativity, and decision-making.

🌟Nice to Have

• Experience with global growth — localized onboarding, regional payment methods, country-specific channels (especially APAC, LATAM, or Europe)
• Background in consumer AI or generative AI products
• Pricing and packaging experience at a subscription business
• Search engine optimization (SEO) or programmatic SEO background
• Creative tools / design software background (Adobe, Canva, Figma, or adjacent)
• You've been the first growth PM hire before and know how to build the function as you go

🛠 What You'll Do

• Make onboarding the strongest part of the funnel. Today every channel hands new users to roughly the same flow. Diagnose where each cohort drops off, design per-channel onboarding where it matters, and meaningfully lift activation.
• Own channel-level conversion. Partner with marketing on paid acquisition,SEO, and viral loops so every click and every dollar converts at the highest rate possible.
• Drive free-to-paid conversion. Own the paywall, pricing experiments, packaging, and upsell flows. Build a sustainable PLG monetization engine that scales with the user base.
• Build the experimentation engine. Establish a steady cadence of well-powered experiments with clean readouts and honest decision-making. Bring rigor, not experiment theater.
• Own retention and lifecycle. Email, push, in-app messaging, and resurrection campaigns — turn one-time visitors into weekly creators.
• Support category-defining launches. [REDACTED] Director, invite-code programs, new market launches — you'll own growth instrumentation, funnel design, and reporting from day one.
• Move fast with high autonomy. Direct access to founders and engineers, and the freedom to ship rapidly.

💰Compensation

• $300k-$400k total compensation including base salary, bonus, equity(competitive compensation based on experience)
• Equity — meaningful ownership in what you build

🌍 Work Setup

• Bay Area (hybrid allowed)
• Visa sponsorship available

✉️ How to Apply

Send your resume and a short note to [REDACTED]

Subject line: Application – US Growth PM –