Growth Designer – Social Ads, ASO

Anywhere
Fully Remote
Part-Time
Posted 1 week ago

About this role

📋 Description

  • Serve as the primary creative liaison between Design and User Acquisition/Marketing teams
  • Review weekly performance metrics including CTR, IPM, CPI, and ROAS with UA managers
  • Translate quantitative data and user feedback into creative briefs and design iterations
  • Design, edit, and animate native 9:16 video ads, swipeable image carousel ads, and static image formats
  • Act as the internal expert on [REDACTED] trends, sounds, effects, and visual styles
  • Source stock footage and b-roll for scalable creative assets
  • Optimize social creatives for technical formats and safe zones, including 1080x1920
  • Develop variations of hooks, CTAs, text overlays, pacing, layouts, and copy for A/B testing
  • Design and refresh screenshot galleries and feature/promo videos for [REDACTED] App Store and [REDACTED] Play Store
  • Create visual assets to improve page view-to-install conversion rates
  • Support native visual A/B testing through [REDACTED] Product Page Optimization and [REDACTED] Play Console
  • Localize storefront assets for global markets and languages while maintaining cultural relevance and brand consistency

🎯 Requirements

  • 3+ years in digital design, motion graphics, or performance marketing
  • Portfolio showcasing video ads and high-converting static/carousel designs for paid social platforms, plus mobile app store assets
  • Excellent written and spoken English
  • Expert in motion/video editing and static design
  • Deep, intuitive understanding of [REDACTED] and other major social ad platforms
  • Familiarity with or willingness to learn generative AI tools for image and video creation is highly preferred
  • Familiarity with [REDACTED] App Store and [REDACTED] Play Store design guidelines, safe zones, and technical requirements for app previews and screenshots
  • Comfort using marketing dashboards and performance data to guide design decisions
  • Ability to communicate design rationale, manage rapid-turnaround projects, and pivot based on ad performance

🏖️ Benefits

  • Part-time B2B engagement, billed on an hourly basis

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Recommended Skills for this Position

Data-Driven Design
Design Metrics and KPIs
Visual Design
Cross-Functional Collaboration
Design Communication
Iterative Design

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