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- Growth Designer – Social Ads, ASO
Growth Designer – Social Ads, ASO
About this role
📋 Description
- Serve as the primary creative liaison between Design and User Acquisition/Marketing teams
- Review weekly performance metrics including CTR, IPM, CPI, and ROAS with UA managers
- Translate quantitative data and user feedback into creative briefs and design iterations
- Design, edit, and animate native 9:16 video ads, swipeable image carousel ads, and static image formats
- Act as the internal expert on [REDACTED] trends, sounds, effects, and visual styles
- Source stock footage and b-roll for scalable creative assets
- Optimize social creatives for technical formats and safe zones, including 1080x1920
- Develop variations of hooks, CTAs, text overlays, pacing, layouts, and copy for A/B testing
- Design and refresh screenshot galleries and feature/promo videos for [REDACTED] App Store and [REDACTED] Play Store
- Create visual assets to improve page view-to-install conversion rates
- Support native visual A/B testing through [REDACTED] Product Page Optimization and [REDACTED] Play Console
- Localize storefront assets for global markets and languages while maintaining cultural relevance and brand consistency
🎯 Requirements
- 3+ years in digital design, motion graphics, or performance marketing
- Portfolio showcasing video ads and high-converting static/carousel designs for paid social platforms, plus mobile app store assets
- Excellent written and spoken English
- Expert in motion/video editing and static design
- Deep, intuitive understanding of [REDACTED] and other major social ad platforms
- Familiarity with or willingness to learn generative AI tools for image and video creation is highly preferred
- Familiarity with [REDACTED] App Store and [REDACTED] Play Store design guidelines, safe zones, and technical requirements for app previews and screenshots
- Comfort using marketing dashboards and performance data to guide design decisions
- Ability to communicate design rationale, manage rapid-turnaround projects, and pivot based on ad performance
🏖️ Benefits
- Part-time B2B engagement, billed on an hourly basis
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