Graphic Designer for Licensed Consumer Products

Los Angeles, US
Freelance
On Site (Office)
Posted 3 weeks ago

About this role

Graphic Designer (Licensed Consumer Products), Fixed Term

The Role:

The Contract Graphic Designer will support the development of style guides and graphic design for licensed consumer products preschool brands. This role will work closely with the Consumer Products & Experiences Creative and Product Development team to create brand-right, trend-relevant style guides, packaging, and graphic designs that translate successfully across a wide range of retail consumer product categories. Approved character art is provided; this is a graphic design role, not a character design or illustration role.

The ideal candidate is comfortable researching trends and designing graphics, understands how design needs to function in a licensing and retail environment, and can carry projects from brief through licensor approval to retail-ready execution.

Experience working with kids, preschool, entertainment, licensed character, or lifestyle brands is highly preferred.

6-month fixed term | 5 days on-site in Los Angeles

Responsibilities:

  • Design and build seasonal, core, retail, and thematic licensed consumer products style guides.
  • Create original graphics, patterns, icons, badges, typography treatments, borders, backgrounds, and supporting design elements.
  • Place approved characters into product-ready graphics, layouts, and placements that follow franchise brand standards.
  • Apply seasonal trends, retail insights, and brand strategy to build cohesive graphic collections.
  • Build color palettes, graphic systems, pattern families, editorial treatments, and product-ready graphics.
  • Develop designs that translate across multiple categories including apparel, accessories, home, toys, stationery, hardlines, and softlines.
  • Prepare organized, production-ready design files and style guide packages for licensee and partner use.
  • Explore multiple design options quickly through thumbnails, layout concepts, and digital mock-ups.
  • Incorporate feedback from Creative Product Development, Brand, Franchise, and Legal teams.
  • Support the development and evolution of licensed packaging systems across multiple product categories.
  • Work within existing brand standards while identifying opportunities to keep packaging fresh, relevant, and competitive at retail.
  • Work closely with Creative Directors, Designers, Product Development, and Project Management to meet project timelines and deliverables.
  • Manage multiple assignments simultaneously while maintaining strong attention to detail.
  • Participate in creative reviews and respond efficiently to feedback and revisions.
  • Ensure designs meet brand, legal, technical, and production requirements.
  • Support special projects including retail presentations, product concept mock-ups, trend boards, and partner-facing materials as needed.

Requirements

  • 4 years of professional graphic design experience, ideally in licensed consumer products, packaging, entertainment, or retail.
  • Strong graphic design portfolio demonstrating layout, typography, pattern development, and packaging capabilities.
  • Experience developing licensed consumer products style guides strongly preferred. Please include style guide samples in your portfolio.
  • Strong understanding of designing within established brand guidelines while still bringing fresh design thinking.
  • Ability to turn a design brief into a cohesive graphic system rather than simply executing individual graphics.
  • Strong understanding of color, typography, composition, hierarchy, and pattern.
  • Experience preparing professional production-ready files for licensees, manufacturers, and other external partners.
  • Experience designing collections of digital product mock-ups.
  • Comfortable working within fast-moving environments with multiple rounds of feedback.
  • Knowledge of Mac OSX, [REDACTED] Suite Programs (Illustrator, Photoshop, InDesign)
  • Ability to work across the needs of a global team Reference: ECNJOBID-97-106-49-70 in the application

Recommended Skills for this Position

Visual Design
Typography
Color Theory
Visual Hierarchy and Composition
Design Systems
Grid Systems and Layout
Cross-Functional Collaboration
Iterative Design
Design Communication
Design Thinking

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