Freelance VP Experience Strategy – UX

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📋 Description

• Define and champion customer experience vision, UX principles, and strategic frameworks across brand-level engagements, ensuring experiences balance user needs, business goals, medical accuracy, regulatory requirements, and measurable value.
• Plan, conduct, and/or moderate qualitative and quantitative user research and usability testing, then translate findings, analytics, customer insights, and stakeholder input into clear recommendations and client-ready reports.
• Guide customer journey mapping, ecosystem planning, omnichannel experience mapping, information architecture, and experience architecture across digital and connected touchpoints.
• Develop sitemaps, user flows, personas, page schematics, level-two interaction design, wireframes, prototypes, and form/tool flows for HCP, patient, caregiver, and consumer experiences.
• Write and review functional annotations, functional requirements, URL matrices, responsive behavior notes, interaction rules, staging review notes, and development-ready UX specifications.
• Move insights out of decks and into delivery by translating recommendations into wireframes, design guidance, prototypes, annotations, buildable requirements, and downstream QA criteria.
• Identify friction points, improve navigation systems, optimize journeys, and champion accessibility, inclusive design, and equitable experiences across digital and omnichannel ecosystems.
• Guide creative teams in implementing wireframes and interaction models into polished experiences, offering light visual design, intelligent interaction design, service design, scalable design system, and component guidance where needed.
• Collaborate with in-house, third-party, and client-side development teams to clarify requirements, resolve implementation questions, maintain UX fidelity, and QC staging work for functionality, usability, responsive behavior, ISI/safety handling, overlays, CTAs, forms, links, and user flow integrity.
• Provide strategic guidance for information architecture, semantic page structure, content hierarchy, page intent, SEO/GEO, and experience patterns that support both human users and emerging AI/search behaviors.
• Partner closely with strategy, research, medical, creative, regulatory, analytics, technology, account, project management, media, and client stakeholders; lead workshops, working sessions, executive presentations, and client walkthroughs that create alignment and drive action.
• Mentor UX/CX talent, establish best practices and frameworks, identify opportunities to expand client relationships, and help shape agency thinking around customer experience, healthcare innovation, AI, and emerging technologies.
• Autonomously manage UX workstreams for up to nine active or intermittently active clients, balancing strategic rigor with timelines, launch risk, review cycles, and production realities.

🎯 Requirements

• Advanced-level thinking as a UX strategist, CX strategist, experience strategist, information architect, service designer, product/experience designer, or related digital experience leader, ideally with 7+ years of experience and the maturity to operate at VP level.
• Significant healthcare, pharmaceutical, life sciences, or regulated-industry experience across HCP, patient, caregiver, and consumer audiences.
• A strong portfolio or body of work showcasing customer-centered strategy, digital experience transformation, UX deliverables, and measurable business or experience impact.
• Deep understanding of user-centered design principles, information architecture, interaction design, accessibility, inclusive design, experience ecosystems, and connected customer journeys.
• A strong, varied foundation in digital experience with fluency across web, CRM/RTE, email, banners, mobile/responsive experiences, overlays, forms/tools, SEO/GEO, and development handoff.
• Experience conducting, moderating, and synthesizing qualitative and quantitative user research and usability testing.
• Skill at translating data, user feedback, customer insights, stakeholder input, and usability findings into recommendations teams can act on.
• Strong command of wireframes, prototypes, interaction design, functional annotations, functional requirements, URL matrices, responsive specifications, and development-ready UX documentation.
• Advanced proficiency with Figma and modern experience design workflows, including components, variants, auto-layout, library systems, templates, annotations, responsive frames, and prototypes.
• Ability to influence senior stakeholders, guide complex initiatives, facilitate alignment among diverse teams, and mentor junior and senior-level talent.
• Ability to guide creative teams and collaborate effectively with in-house, third-party, and client-side development teams without losing sight of usability, accessibility, brand appropriateness, or buildability.
• Experience reviewing staging or in-development experiences and identifying UX, functional, responsive, accessibility, content, and implementation issues before they become client or launch problems.
• Familiarity with healthcare/pharma review environments, including MLR, ISI/safety considerations, accessibility expectations, regulatory constraints, and the practical realities of regulated content workflows.
• Familiarity with AI-powered tools, emerging technologies, evolving digital engagement models, intelligent workflows, workflow automation, and new tools for research, design, prototyping, and documentation.
• Strong presentation, facilitation, communication, storytelling, client relationship management, self-direction, organization, and comfort balancing strategic vision with operational execution in fast-paced environments.

🏖️ Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options

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