Freelance Performance Creative Designer – m/f/d

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📋 Description

• Develop performance-focused static ads and graphics for Meta, Instagram, TikTok, Google, and other digital channels.
• Create different creative angles, hooks, layouts, and variants for targeted testing.
• Turn product images, UGC materials, testimonials, benefits, and ad copy into attention-grabbing, sales-driven creatives.
• Design visual concepts, page layouts, and individual sections for landing pages, product pages, and the online store.
• Develop hero sections, product-benefit graphics, comparison visuals, how-to-use instructions, before-and-after visuals, trust elements, and other conversion-focused elements.
• Present [REDACTED]’ brand, products, usage, benefits, and results in a high-quality and easy-to-understand way.
• Adapt creatives for different platforms, placements, and formats, especially 1:1, 4:5, and 9:16, as well as other display and web formats.
• Ensure safe zones, readability, mobile optimization, and consistent visual quality.
• Develop new variants and iterations based on successful ads, for example using different hooks, images, headlines, colors, layouts, or CTAs.
• Implement existing brand guidelines and help further develop the visual communication.
• Work closely with the marketing team, implement feedback quickly and reliably, and contribute your own ideas and recommendations.
• Complete a short, clearly defined test assignment if the profile is a good fit.

🎯 Requirements

• Demonstrable experience designing performance creatives for Meta, TikTok, Google, or comparable paid media channels.
• Strong portfolio featuring relevant ads, landing pages, or e-commerce designs, ideally in beauty, fashion, lifestyle, or D2C.
• Understanding of the creative strategy behind successful ads, including hooks, visual hierarchy, product presentation, readability, social proof, and CTAs.
• Experience with conversion-focused web and landing-page design, as well as mobile-optimized layouts.
• Proficiency in relevant design programs, such as Figma, Adobe Photoshop, Illustrator, InDesign, or comparable tools.
• Excellent eye for aesthetics, typography, color, composition, image selection, and modern e-commerce design.
• Ability to prioritize information visually and communicate more complex product benefits clearly and quickly.
• Ability to combine a premium brand presence with clear, performance-oriented communication.
• Independent, structured, and detail-oriented working style, with reliable adherence to agreed deadlines.
• Ability to work confidently with German-language ad copy and identify problematic headlines or messaging in the design.
• Experience with A/B testing, creative iterations, and analyzing ad performance is a strong plus.
• Experience with simple animation, motion graphics, or AI-assisted image editing is a plus but not required.
• Apply with your five to eight strongest and most relevant pieces, including performance ad examples and, where applicable, landing pages or e-commerce designs.
• Include a brief description of your contribution to each project, specific performance results or insights where possible, current availability, weekly capacity, and rate expectations.
• Applications without a relevant portfolio will not be considered.

🏖️ Benefits

• Flexible, location-independent collaboration on a freelance basis.
• Opportunity for a long-term partnership with regular projects and predictable assignments.
• Varied design projects for paid social, Google Ads, landing pages, product pages, and our online store.
• Clear briefs, established brand guidelines, product materials, and ad copy to support your work.
• Direct communication, fast decision-making, and focused feedback loops.
• Insights into your creatives’ performance, enabling you to understand which designs work and why.
• Room for your own ideas, new design concepts, and creative testing approaches.
• Opportunity to play an active role in shaping the visual development of a growing D2C beauty brand.
• Fair and transparent compensation based on experience, quality, and project scope.

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