Director, UX & Digital Strategy

Richmond, US
Posted 3 weeks ago

About this role

Want to make a meaningful career move? Think: [REDACTED]. We celebrate our people – and honor their potential. It starts with a warm, inclusive workplace. Ample opportunities to learn and to lead. Other pluses? Fulfilling mentorship opportunities and great celebrations. And caring workers who love creating award-winning work. Come build, grow, and connect with [REDACTED]. We’ll help you be your best.

The Director, Digital Strategy is responsible for shaping digital and user experience strategies that help clients create stronger, more effective digital experiences. This role leads strategic thinking that informs new websites, redesigns, and ongoing optimization efforts, partnering with the digital producers, UX designers, developers, content strategists, and other specialists who bring those strategies to life.

As the Director, Digital Strategy, you will play a leading role in discovery, working to understand our clients, their industries, business goals, and target audiences. You will translate those learnings into actionable strategies that influence information architecture, user journeys, content strategy, measurement, and the evolution of clients’ digital experiences over time.

Beyond website strategy, this role requires an understanding of how digital experiences fit within a client’s broader marketing and communications ecosystem. You will use research, analytics, and audience insights to identify opportunities, evaluate performance, and inform integrated strategies across channels. You will collaborate closely with paid media, SEO/GEO, social, content, creative, and account teams to connect digital experiences with broader client objectives and measurable outcomes.

Responsibilities Include:

Leading digital and UX strategy, from discovery and research through ongoing optimization

Conducting qualitative and quantitative research to uncover business, audience, and user needs

Developing information…

Benefits & Perks

Mentorship opportunities
Celebrations
Learning opportunities

Recommended Skills for this Position

UX Strategy
Information Architecture
Qualitative Research Methods
Quantitative Research Methods
User Research
Cross-Functional Collaboration
Data-Driven Design
Design Metrics and KPIs
Journey Mapping
Stakeholder Communication and Influence

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