Director, UX Design

About this role

As Director of UX, you will lead and develop a team of UX professionals while remaining actively engaged in the work. This is a player-coach role that combines people leadership, UX strategy, hands-on design contribution, mentorship, and cross-functional collaboration.

You will help shape UX strategy and execution across [REDACTED]’s products and digital platforms, working directly with Product, Engineering, Business and Technology Insights, Brand, and business stakeholders to solve complex customer problems. You will contribute to discovery, research, journey mapping, ideation, prototyping, design reviews, and validation while setting a high standard for the team’s work.

You will also help advance [REDACTED]’s AI capabilities by building an AI-focused UX culture, encouraging responsible experimentation, creating AI prototypes, and training the team to use emerging AI tools and methods effectively. Success in this role requires the ability to move fluidly between strategic leadership, hands-on design work, coaching, and delivery.

What you’ll do:

• Lead, coach, and develop a growing team of UX professionals supporting multiple products and customer experiences.
• Serve as a hands-on UX leader while defining and executing UX strategy across key products and initiatives, contributing directly to research, discovery, ideation, prototyping, design, testing, and design reviews.
• Balance individual UX contribution with team leadership, ensuring both delivery and talent development remain priorities.
• Set clear expectations for UX quality, process, collaboration, accessibility, and customer-centered decision-making.
• Establish an AI-focused, human-centered UX culture by identifying opportunities for AI-enabled experiences, workflows, and product improvements.
• Explore and demonstrate the use of AI tools in UX research, ideation, prototyping, testing, and delivery; guide…