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- Director, Product Management – Media
Director, Product Management – Media
About this role
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📋 Description
- Define and deliver the roadmap for the [REDACTED] and [REDACTED] media platforms
- Own product strategy and roadmap for on-site advertising across the [REDACTED] marketplace, including ad placements, new ad formats, and ad-serving technology
- Balance advertising revenue growth with a strong visitor experience for OEM and dealer customers
- Partner on the strategy and expansion of the [REDACTED] Media Network using first-party audience data across programmatic, social, connected TV, streaming video, online video, display, and audio channels
- Define and drive the media technology and data roadmap supporting media planning, buying, delivery, and automation across [REDACTED] Media Network and [REDACTED] Media Services
- Collaborate on media measurement and attribution, including identity resolution, closed-loop measurement, and third-party automotive sales data sources
- Make build, buy, or partner recommendations for media and advertising technology capabilities
- Ensure media products and data practices comply with privacy regulations and industry standards
- Understand dealer needs, prioritize problems, and make tradeoffs among scope, cost, schedule, and business benefits
- Collaborate with cross-functional leaders to improve processes and align teams toward goals
- Define, monitor, and measure team KPIs and OKRs; communicate successes and opportunities
- Establish expertise and thought leadership across the [REDACTED] product space
- Communicate roadmaps, updates, and accomplishments across the organization
- Align interconnected roadmaps across internal teams
🎯 Requirements
- Bachelor’s degree in business, computer science, economics, or related field; or equivalent work experience
- At least 10 years of experience as a product manager/product management leader across mobile and web
- At least 3 years of leading and developing a team of product managers
- Track record of 0-1 and 1-N product development for high-impact, high-visibility products
- Experience defining and executing high-level product strategy
- Experience building and scaling advertising or media products for a digital publisher, audience-based media network, or similar advertising business
- Experience with advertising technology including [REDACTED], [REDACTED], [REDACTED], [REDACTED], [REDACTED], [REDACTED], [REDACTED], [REDACTED], [REDACTED], [REDACTED], and [REDACTED]
- Strong understanding of audience data activation, first-party data strategy, privacy-safe data practices, and applicable data privacy regulations
- Experience with identity, media measurement, and attribution
- History of partnering with sales and revenue teams to translate customer needs into product requirements and prioritized roadmaps
- Experience building and leading high-performing teams
- Product sense with deep understanding of UX design principles and product experimentation, including A/B testing and user testing
- Strong analytical skills and data-driven decision making
- Experience across the entire product process, from strategy through delivery
- Understanding of product management, lean product development, and agile practices
- Experience defining KPIs and product metrics and using them to drive decisions
- Applicants for US-based positions must be authorized to work in the United States
- MBA or other advanced degree preferred
- Experience as a software engineer, and experience in e-commerce, media, retail, marketplaces, martech, transportation, logistics, or related sectors are nice to have
- Familiarity with data clean room technologies and privacy-safe data collaboration approaches is nice to have
- SQL, Tableau, and/or other data analysis skills are nice to have
🏖️ Benefits
- Bonus and/or equity programs may be available depending on level and role
- Comprehensive medical, dental, and vision healthcare plans
- New hire stipend for home office setup
- Generous PTO
- Paid holidays
- Floating holiday
- Volunteer Day
- Recharge Day
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