Brand Visual Designer

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📋 Description

• The Designer will be the creative backbone of the [REDACTED] Marketing team, responsible for shaping and protecting the visual identity of one of the most ambitious projects in the Bitcoin ecosystem.
• This is a hands-on, maker role - you will own the [REDACTED] brand day-to-day, produce a high volume of polished assets, and collaborate directly with engineering and product teams to communicate technical ideas with clarity and visual impact.
• The designer will report to the [REDACTED] Head of Marketing, who is based in the UAE, plus support the Social Media & Content Manager, based in Germany.
• Own and evolve the [REDACTED] brand, ensuring consistency across every touchpoint - from social posts to investor decks.
• Develop, maintain and enforce comprehensive [REDACTED] brand guidelines covering typography, colour, iconography, illustration style and design.
• Act as the internal brand authority, reviewing and approving creative output from partners, ecosystem projects and third-party collaborators.
• Conduct regular brand audits to identify inconsistencies and drive continuous improvement across all channels.
• Build and maintain an efficient production engine to create a library of flexible, on-brand templates that scale across channels and campaigns.
• Produce high-quality, production-ready assets for product launches, ecosystem partner announcements, technology updates and community campaigns.
• Lead the creative concepting and execution of campaigns across awareness, acquisition and community activation.
• Create animated explainer videos that break down [REDACTED]'s technology for developer and consumer audiences.
• Collaborate with the product and engineering teams to contribute design input on web pages, landing pages, developer documentation and product UI components.

🎯 Requirements

• Minimum 4 years of graphic design experience, with a strong portfolio demonstrating range across digital, social, motion and brand work
• Demonstrable experience working in a fast-paced startup, tech, fintech or crypto environment - agency or in-house
• Proven ability to work independently and take full ownership of creative projects from brief to delivery
• Experience working cross-functionally with marketing, product and engineering stakeholders
• Expert proficiency in the full Adobe Creative Suite - Illustrator, Photoshop, InDesign, After Effects, Premiere Pro
• Strong working knowledge of Figma for web and product design collaboration
• Demonstrated motion graphics and video editing skills, with a portfolio of animated and video work
• Experience with AI-powered creative tools (Midjourney, Firefly, Runway, Stable Diffusion, Descript or equivalents) - this is a meaningful differentiator, not a nice-to-have
• Strong typographic sensibility and command of layout, colour and visual hierarchy
• Genuine interest in and understanding of blockchain technology, Bitcoin, Ethereum and the wider web3 ecosystem
• Ability to absorb technically complex subject matter and translate it into clear, engaging visual communication
• Familiarity with crypto-native design conventions and the visual language of the Bitcoin and Ethereum communities
• Exceptional organisational skills and a systematic approach to asset management and project tracking
• Excellent written and verbal communication skills in English - able to present creative rationale clearly to stakeholders
• High attention to detail with a commitment to quality and consistency
• Adaptable and comfortable with shifting priorities in a high-growth, fast-moving environment
• Self-motivated and entrepreneurial - you bring ideas to the table, not just execution
• Collaborative by nature, with experience building strong working relationships across disciplines
• Product mindset with an eye for performance optimization (conversions rates, economic impact of decisions, and focus on product KPIs)

🏖️ Benefits

• Research-oriented team
• Solve novel problems
• Token options
• Remote working
• 30-day vacation
• Allowance for a co-working space
• Yearly retreat

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